The climb from marketing manager to marketing director is a coveted ascent. It signifies a shift from campaign execution to strategic leadership. But navigating this path can feel daunting. What skills do you need? How do you showcase your readiness? Sharpen Your Strategic Lens: Marketing managers excel at execution, but directors see the bigger picture. […]

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The world of marketing is exciting and ever-evolving. It’s no wonder you’re drawn to this dynamic field! But how do you land your first marketing job when you’re fresh out of the gate and experience seems like a golden ticket? Fear not, aspiring marketer! Here’s your roadmap to break into the industry and launch a […]

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The days of Mad Men-esque marketing campaigns and gut feeling strategies are over. Today’s consumers live their lives online, bombarded with messages across countless platforms. To reach them and stand out, businesses need a leader who speaks the digital language – the digital savvy marketing director. But why is being digitally savvy such a crucial […]

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  Crafting a compelling CV is key to landing your dream job in marketing. Here are our top 10 tips to help you create a CV that stands out: Remember, your CV is often the first impression a potential employer has of you. Make it count! If you need support with your CV the drop […]

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For many marketing professionals in the UK, the bustling landscape of brand storytelling and data-driven campaigns harbours a hidden nemesis: the pervasive whispers of imposter syndrome. This insidious self-doubt undermines even the most accomplished minds, casting long shadows over achievements and whispering anxieties of inadequacy. But fear not, for you’re not alone in this internal […]

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In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. Yet, the transition from a well-intentioned group to an award-winning unit requires more than just trendy office perks and enthusiastic brainstorming sessions. This blog post delves into the core principles that underpin the […]

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In today’s competitive business landscape, effective marketing plays a pivotal role in driving growth and capturing the attention of potential customers. However, simply implementing marketing tactics without a well-defined marketing strategy can lead to wasted resources and missed opportunities. In this blog post, we will explore the significance of marketing strategy and why it is […]

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As a marketer, navigating the month with multiple bank holidays can be challenging. While the holidays provide a great opportunity to connect with customers and boost sales, they can also disrupt your marketing strategies and plans. However, with the right approach and planning, you can make the most of these holidays and increase your brand’s […]

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There are many great marketing courses available in the UK that can help you acquire the skills you need to succeed in your marketing career. Here are some of the best marketing courses available in the UK: CIM Professional Diploma in Marketing The Chartered Institute of Marketing (CIM) offers a Professional Diploma in Marketing that […]

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Marketing is an exciting field with plenty of opportunities for career growth and financial rewards. With so many different roles available, it can be challenging to know which marketing positions pay the best in the UK. In this blog post, we will explore some of the highest-paying marketing roles in the UK and how the […]

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