The climb from marketing manager to marketing director is a coveted ascent. It signifies a shift from campaign execution to strategic leadership. But navigating this path can feel daunting. What skills do you need? How do you showcase your readiness? Sharpen Your Strategic Lens: Marketing managers excel at execution, but directors see the bigger picture. […]

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The world of marketing is exciting and ever-evolving. It’s no wonder you’re drawn to this dynamic field! But how do you land your first marketing job when you’re fresh out of the gate and experience seems like a golden ticket? Fear not, aspiring marketer! Here’s your roadmap to break into the industry and launch a […]

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The days of Mad Men-esque marketing campaigns and gut feeling strategies are over. Today’s consumers live their lives online, bombarded with messages across countless platforms. To reach them and stand out, businesses need a leader who speaks the digital language – the digital savvy marketing director. But why is being digitally savvy such a crucial […]

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For many marketing professionals in the UK, the bustling landscape of brand storytelling and data-driven campaigns harbours a hidden nemesis: the pervasive whispers of imposter syndrome. This insidious self-doubt undermines even the most accomplished minds, casting long shadows over achievements and whispering anxieties of inadequacy. But fear not, for you’re not alone in this internal […]

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In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. Yet, the transition from a well-intentioned group to an award-winning unit requires more than just trendy office perks and enthusiastic brainstorming sessions. This blog post delves into the core principles that underpin the […]

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There are many great marketing courses available in the UK that can help you acquire the skills you need to succeed in your marketing career. Here are some of the best marketing courses available in the UK: CIM Professional Diploma in Marketing The Chartered Institute of Marketing (CIM) offers a Professional Diploma in Marketing that […]

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Dyspraxia is a neurological condition that affects coordination and movement. While it can be challenging to live with, there are some unexpected ways in which dyspraxia can actually make a person a better marketer. Here are a few ways in which dyspraxia can enhance marketing skills: Dyspraxia can make it difficult to perform precise physical […]

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Artificial intelligence (AI) has been making waves in the world of marketing for some time now, and with good reason. From automating repetitive tasks to providing advanced data analytics, AI offers a range of benefits that can help marketing professionals work more efficiently and effectively. In this blog, we’ll explore some of the key benefits […]

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Continuous learning is a vital aspect of personal and professional growth. The world is constantly evolving, and new ideas and innovations are emerging every day. To stay relevant and competitive in any field, it is essential to keep up with the latest trends, technologies, and practices. Additionally, gaining new ideas and insights from peers and […]

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