Our Fast Track Digital Marketing Course: Marketing Accelerator by James
Join our Fast Track Marketing Accelerator Course, thoughtfully designed by James, a seasoned Chief Marketing Officer with an extensive 20-year background in diverse industries. James holds the position of a Fellow of the Chartered Institute of Marketing (CIM).
Our course is more than a training programme, it is a career catalyst designed specifically for aspiring and current marketing managers. Under James’s guidance, you will explore advanced marketing strategies and in-depth insights that are essential to digital marketing.
About James
James’s academic journey includes a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM). His professional experience combined with a genuine passion for teaching is bolstered by a PTLLS certification. Making him uniquely qualified to lead and mentor this intensive marketing manager training program.
What sets the marketing course apart?
The Marketing Accelerator Course offers a fast track yet comprehensive experience in digital marketing is designed to be application focused. It incorporates real world case studies, hands on strategic exercises and interactive sessions. Which are designed to ensure that participants are not merely learning concepts but actively applying them in practical settings.
This approach facilitates a deeper understanding of both foundational and advanced marketing strategies, making it ideal for both newcomers and seasoned professionals looking to refine their skills.
Curriculum
Session 1: Marketing Planning
Introduction to Marketing Planning
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The role and importance of marketing planning
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Key components of a marketing plan
Developing a Marketing Plan
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Step-by-step guide to creating a marketing plan
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Case studies of effective marketing plans
Session 2: Strategic Marketing Planning
Understanding Strategic Marketing
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Difference between marketing planning and strategic marketing planning
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Difference between marketing planning and strategic marketing planning - The role of strategic marketing in an organisation
Developing a Strategic Marketing Plan
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How to conduct a SWOT analysis
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Setting marketing objectives and KPIs
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Choosing the right marketing strategies
Session 3: Progressing to a Marketing Manager Role
Understanding the Role of a Marketing Manager
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Key responsibilities and skills of a marketing manager
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The transition from a marketing executive to a marketing manager
Developing Leadership Skills
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Importance of leadership skills in a marketing manager role
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Tips and strategies for developing leadership skills
What is a Marketing Manager?
A marketing manager is a professional responsible for orchestrating and overseeing marketing campaigns aimed at increasing awareness and generating demand for products and services. The role of a marketing manager is diverse and involves a wide range of activities that help shape the public perception and success of a brand. These activities include:
Campaign Design and Evaluation:
Marketing managers are tasked with managing and evaluating the effectiveness of marketing activity to ensure they meet the desired goals.
Strategies:
They direct strategies for engaging with audiences across various media platforms and adapting their methods to fit both the platform and the target demographic.
Budget Management:
One of the core responsibilities is managing the budgets allocated for marketing campaigns and ensuring that spending aligns with company goals.
Cross-Department Collaboration:
Marketing managers frequently collaborate with advertising and creative departments to ensure that campaigns are cohesive and effectively communicate the intended message.
Material Review and Contract Preparation:
They review advertising materials to maintain brand consistency across all mediums and prepare contracts that protect the interests of the organisation
Market Analysis:
Constant market analysis is crucial as marketing managers need to stay informed about market trends, competitor strategies and potential opportunities to keep their campaigns relevant and effective.
Marketing managers are pivotal in planning and implementing a variety of promotional activities, including advertising, direct email campaigns and social media engagements. They build and manage marketing programs and work closely with other teams within the organisation. Needing to meticulously track marketing metrics to ensure the success of their strategies. This role not only requires a keen eye for detail but also a strategic mindset to navigate the complexities of each marketing channel.
Upskill & Development
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Develop your strategic marketing skills
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Gain confidence in your abilities
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Improve your communication and presentation skills
Career Growth
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Advance your career
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Develop new skills
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Learn from experienced mentors
Programme benefits
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Personalised mentorship
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3 weeks of instructions
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Receive CV Advice, Feedback & Guidance
Key Information
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Wednesday Evening
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Duration: 3 Weeks
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Time: 2.5 Hours a Week
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Virtual Tutor-led
Next start date
4 September 2024, 7pm-9pm
Transform your marketing career
98
candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.
95
of candidates have expanded their professional network following the course
80
increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.
100
satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers
Book your free career consultations
Discuss your career ambitions with James, today.
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