Marketing Accelerator Course

CPD Accredited

Marketing Course Delivered by James, Chief Marketing Officer

The Marketing Accelerator Course is a unique offering, curated by James , an experienced Chief Marketing Officer (CMO) with over two decades of diverse industry experience. James’ multifaceted expertise provides him with a comprehensive and unique viewpoint on marketing strategies and techniques.

James, a respected Fellow of the Chartered Institute of Marketing (CIM), infuses the course with a high degree of professionalism and excellence recognized by the industry. His academic credentials, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), further enhance the course content.

What truly distinguishes this course is James’ fervor for teaching. Beyond being a marketing expert, he is a certified educator (PTTLS qualification). He has skillfully integrated his pedagogical abilities with his vast marketing knowledge to design a course that is both educational and captivating.

Embark on this three-week journey where James will share his insights, experiences, and tried-and-tested marketing strategies. This course is not just a learning opportunity; it’s a chance to gain a mentor in the marketing field.


Session 1: Marketing Planning

Part 1

Introduction to Marketing Planning

  • The role and importance of marketing planning
  • Key components of a marketing plan
Part 2

Developing a Marketing Plan

  • Step-by-step guide to creating a marketing plan
  • Case studies of effective marketing plans

Session 2: Strategic Marketing Planning

Part 1

Understanding Strategic Marketing

  • Difference between marketing planning and strategic marketing planning
  • Difference between marketing planning and strategic marketing planning - The role of strategic marketing in an organisation
Part 2

Developing a Strategic Marketing Plan

  • How to conduct a SWOT analysis
  • Setting marketing objectives and KPIs
  • Choosing the right marketing strategies

Session 3: Progressing to a Marketing Manager Role

Part 1

Understanding the Role of a Marketing Manager

  • Key responsibilities and skills of a marketing manager
  • The transition from a marketing executive to a marketing manager
Part 2

Developing Leadership Skills

  • Importance of leadership skills in a marketing manager role
  • Tips and strategies for developing leadership skills

Accelerate your marketing career with our marketing course

Join our marketing course to connect with fellow professionals, exchange insights, and take control of your career.

Upskill & Development

  • Develop your strategic marketing skills
  • Gain confidence in your abilities
  • Improve your communication and presentation skills

Career Growth

  • Advance your career
  • Develop new skills
  • Learn from experienced mentors

Programme benefits

  • Personalised mentorship
  • 6 weeks of instructions
  • Receive CV Advice, Feedback & Guidance

Key Information

  • Wednesday Evening
  • Duration: 3 Weeks
  • Time: 2.5 Hours a Week
  • Online Tutor-led
  • 7.5 CPD Hours
Next start date

3rd of April 2024, 6.30-8.30

Marketing Course

Transform your marketing career


candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.


of candidates have expanded their professional network following the course


increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.


satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

Book your free career consultations

Discuss your career ambitions with James, today.

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