Marketing Course Delivered by James, Chief Marketing Officer
Are you ready to take your marketing career to the next level? Our CPD-accredited Marketing Director programme is designed to transform you into a strategic leader capable of driving business growth.
By enquiring about our programme, you will:
Get a free consultation: Speak directly with our experienced CMO to discuss your career goals and learn more about how our programme can help you achieve them.
Your Options: This is a no-obligation conversation, giving you the opportunity to ask questions and see if our programme is the right fit for you.
Reserve your place early: Limited spots are available, so don't miss out on this chance to secure your enrolment and start your journey to becoming a Marketing Director.
Ready to take the next step? Contact us today for a free consultation.
This course has been written and is delivered by James, a seasoned Chief Marketing Officer (CMO) with a wealth of experience spanning over two decades. James’ expertise is not confined to a single industry, but rather, it encompasses a broad spectrum of sectors, providing him with a unique and holistic perspective on marketing strategies and techniques to get to the very top.
As a distinguished Fellow of the Chartered Institute of Marketing (CIM), James brings a high level of professionalism and industry-recognised excellence to the course. His academic achievements further enrich the course content; he holds a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM).
But what sets this course apart is James’ passion for teaching. He is not just a marketing guru; he is also a qualified educator (PTTLS qualification). He has seamlessly blended his teaching skills with his extensive marketing knowledge to create a course that is both informative and engaging.
Join us on this enlightening journey as James shares his insights, experiences, and proven marketing strategies. This course is more than just a learning experience; it’s an opportunity to gain a mentor in the field of marketing.
Marketing Course for Businesses
Introduction to Marketing
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Understanding the role of marketing in business
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Basic marketing concepts: market segmentation, target market, positioning
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The marketing mix: product, price, place, promotion
Market Research
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The importance of market research
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Primary and secondary research methods
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Analysing and interpreting research data
Digital Marketing Basics
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Overview of digital marketing channels: website, email, social media, SEO, PPC
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Creating a digital marketing strategy
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Measuring digital marketing success
Social Media Marketing
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Choosing the right social media platforms for your business
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Creating engaging content for social media
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Social media advertising basics
Content Marketing and SEO
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The role of content marketing in attracting and retaining customers
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Creating a content marketing plan
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SEO basics: keyword research, on-page SEO, link building
Email Marketing and Analytics
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Building an email list
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Creating effective email campaigns
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Understanding marketing analytics
Upskill & Development
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Develop your strategic marketing skills
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Gain confidence in your abilities
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Improve your communication and presentation skills
Business Growth
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New strategie to grow your business
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Develop new skills
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Learn from experienced mentors
Programme benefits
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Personalised mentorship
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6 weeks of instructions
Key Information
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Thursday Evening
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Duration: 6 Weeks
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Time: 2.5 Hours a Week
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Online Tutor-led
Next start date
Flexible
What our students say
Not sure how our course fits into your career?
Watch Sarah's story to find out how the course transformed her career