Marketing Course for Businesses

Marketing Course Delivered by James, Chief Marketing Officer

This course has been written and is delivered by James, a seasoned Chief Marketing Officer (CMO) with a wealth of experience spanning over two decades. James’ expertise is not confined to a single industry, but rather, it encompasses a broad spectrum of sectors, providing him with a unique and holistic perspective on marketing strategies and techniques to get to the very top.

As a distinguished Fellow of the Chartered Institute of Marketing (CIM), James brings a high level of professionalism and industry-recognised excellence to the course. His academic achievements further enrich the course content; he holds a Communications degree from the  University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM).
But what sets this course apart is James’ passion for teaching. He is not just a marketing guru; he is also a qualified educator (PTTLS qualification). He has seamlessly blended his teaching skills with his extensive marketing knowledge to create a course that is both informative and engaging.

Join us on this enlightening journey as James shares his insights, experiences, and proven marketing strategies. This course is more than just a learning experience; it’s an opportunity to gain a mentor in the field of marketing.

Marketing Course for Businesses

Week 1

Introduction to Marketing

  • Understanding the role of marketing in business
  • Basic marketing concepts: market segmentation, target market, positioning
  • The marketing mix: product, price, place, promotion
Week 2

Market Research

  • The importance of market research
  • Primary and secondary research methods
  • Analysing and interpreting research data
Week 3

Digital Marketing Basics

  • Overview of digital marketing channels: website, email, social media, SEO, PPC
  • Creating a digital marketing strategy
  • Measuring digital marketing success
Week 4

Social Media Marketing

  • Choosing the right social media platforms for your business
  • Creating engaging content for social media
  • Social media advertising basics
Week 5

Content Marketing and SEO

  • The role of content marketing in attracting and retaining customers
  • Creating a content marketing plan
  • SEO basics: keyword research, on-page SEO, link building
Week 6

Email Marketing and Analytics

  • Building an email list
  • Creating effective email campaigns
  • Understanding marketing analytics

Accelerate your business with our 6 week marketing course

Join our marketing course to connect with fellow professionals, exchange insights, and elevate your business.

Upskill & Development

  • Develop your strategic marketing skills
  • Gain confidence in your abilities
  • Improve your communication and presentation skills

Business Growth

  • New strategie to grow your business
  • Develop new skills
  • Learn from experienced mentors

Programme benefits

  • Personalised mentorship
  • 6 weeks of instructions

Key Information

  • Thursday Evening
  • Duration: 6 Weeks
  • Time: 2.5 Hours a Week
  • Online Tutor-led
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