Marketing Course for Businesses

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Marketing Course Delivered by James, Chief Marketing Officer

This course has been written and is delivered by James, a seasoned Chief Marketing Officer (CMO) with a wealth of experience spanning over two decades. James’ expertise is not confined to a single industry, but rather, it encompasses a broad spectrum of sectors, providing him with a unique and holistic perspective on marketing strategies and techniques to get to the very top.

As a distinguished Fellow of the Chartered Institute of Marketing (CIM), James brings a high level of professionalism and industry-recognised excellence to the course. His academic achievements further enrich the course content; he holds a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM).
But what sets this course apart is James’ passion for teaching. He is not just a marketing guru; he is also a qualified educator (PTTLS qualification). He has seamlessly blended his teaching skills with his extensive marketing knowledge to create a course that is both informative and engaging.

Join us on this enlightening journey as James shares his insights, experiences, and proven marketing strategies. This course is more than just a learning experience; it’s an opportunity to gain a mentor in the field of marketing.

Marketing Course for Businesses

Week 1

Introduction to Marketing

Understanding the role of marketing in business
Basic marketing concepts: market segmentation, target market, positioning
The marketing mix: product, price, place, promotion

Week 2

Market Research

The importance of market research
Primary and secondary research methods
Analysing and interpreting research data

Week 3

Digital Marketing Basics

Overview of digital marketing channels: website, email, social media, SEO, PPC
Creating a digital marketing strategy
Measuring digital marketing success

Week 4

Social Media Marketing

Choosing the right social media platforms for your business
Creating engaging content for social media
Social media advertising basics

Week 5

Content Marketing and SEO

The role of content marketing in attracting and retaining customers
Creating a content marketing plan
SEO basics: keyword research, on-page SEO, link building

Week 6

Email Marketing and Analytics

Building an email list
Creating effective email campaigns
Understanding marketing analytics

Accelerate your business with our 6 week marketing course

Join our marketing course to connect with fellow professionals, exchange insights, and elevate your business.

ENROL TODAY

Upskill & Development

Develop your strategic marketing skills
Gain confidence in your abilities
Improve your communication and presentation skills

Business Growth

New strategie to grow your business
Develop new skills
Learn from experienced mentors

Programme benefits

Personalised mentorship
6 weeks of instructions

Key Information

Thursday Evening
Duration: 6 Weeks
Time: 2.5 Hours a Week
Online Tutor-led

Next start date

Flexible

Book your free career consultations

Discuss your career ambitions with James, today.

Candidate Testimonial

What our candidates are saying

Reviews from our candidates

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you're a marketing manager seeking to push your professional journey, look no further - this course is an absolute game changer. Conflict management, a critical skill in any professional setting, is addressed comprehensively. Digital marketing, branding, and data-driven decision-making are explored in-depth. It's a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

Brian MMarketing Manager

Highly skilled in his field - creative, strategic and always delivers on his plan. He's always a great person to work with - people orientated which is reflected in his leadership and management. I love working with him and would jump at the opportunity to do so again.

Bilal ABrand Manager

An expert at combining strategy and action when it comes to marketing, as well as on point when it comes to delivering the customer needs to improve a business or organisations marketing offer. Not only approachable and engaging, he is a people person and will deliver meaningful and impactful results for not only your organisation but your stakeholders too.

Andy RMarketing & Communications Professional