In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. Yet, the transition from a well-intentioned group to an award-winning unit requires more than just trendy office perks and enthusiastic brainstorming sessions. This blog post delves into the core principles that underpin the […]
The cost of living has been increasing steadily in recent years, and it’s affecting every aspect of our lives. One area that’s feeling the pinch is marketing. As the cost of living goes up, businesses are becoming more conservative with their marketing budgets. This is having a significant impact on the marketing industry as a […]
Frances & Kevin offer a wealth of courses that can equip you with valuable skills to benefit both you and your company. But securing internal funding to pursue a course can feel like scaling Ben Nevis. Fear not, this blog will guide you through crafting a compelling business case that gets your boss nodding enthusiastically […]
How to Become a Marketing Director The climb from marketing manager to marketing director is a coveted ascent. It signifies a shift from campaign execution to strategic leadership. But navigating this path can feel daunting. What skills do you need? How do you showcase your readiness? Sharpen Your Strategic Lens: Marketing managers excel at execution, […]
The world of marketing is exciting and ever-evolving. It’s no wonder you’re drawn to this dynamic field! But how do you land your first marketing job when you’re fresh out of the gate and experience seems like a golden ticket? Fear not, aspiring marketer! Here’s your roadmap to break into the industry and launch a […]
The days of Mad Men-esque marketing campaigns and gut feeling strategies are over. Today’s consumers live their lives online, bombarded with messages across countless platforms. To reach them and stand out, businesses need a leader who speaks the digital language – the digital savvy marketing director. But why is being digitally savvy such a crucial […]
For many marketing professionals in the UK, the bustling landscape of brand storytelling and data-driven campaigns harbours a hidden nemesis: the pervasive whispers of imposter syndrome. This insidious self-doubt undermines even the most accomplished minds, casting long shadows over achievements and whispering anxieties of inadequacy. But fear not, for you’re not alone in this internal […]
“I used to be a marketing executive striving for more, but the Marketing Launchpad Programme transformed me into a well-rounded marketing professional and propelled me into a new career direction.” – Alicia Alicia is a marketing executive early in her career who was eager to elevate her career to new heights. Faced with the challenges […]
In today’s competitive business landscape, effective marketing plays a pivotal role in driving growth and capturing the attention of potential customers. However, simply implementing marketing tactics without a well-defined marketing strategy can lead to wasted resources and missed opportunities. In this blog post, we will explore the significance of marketing strategy and why it is […]
As a marketer, navigating the month with multiple bank holidays can be challenging. While the holidays provide a great opportunity to connect with customers and boost sales, they can also disrupt your marketing strategies and plans. However, with the right approach and planning, you can make the most of these holidays and increase your brand’s […]