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Marketing Accelerator Course: Marketing Training for Managers & Career Progression

£399.00

The Marketing Accelerator Course is a unique offering, curated by James, an experienced Chief Marketing Officer (CMO) with over two decades of diverse industry experience. James’ multifaceted expertise provides him with a comprehensive and unique viewpoint on marketing strategies and techniques.

Description

Developed by a Chief Marketing Officer

James, a respected Fellow of the Chartered Institute of Marketing (CIM), infuses the course with a high degree of professionalism and excellence recognized by the industry. His academic credentials, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), further enhance the course content.

What truly distinguishes this course is James’ fervor for teaching. Beyond being a marketing expert, he is a certified educator (PTTLS qualification). He has skillfully integrated his pedagogical abilities with his vast marketing knowledge to design a course that is both educational and captivating.

Embark on this three-week journey where James will share his insights, experiences, and tried-and-tested marketing strategies. This course is not just a learning opportunity; it’s a chance to gain a mentor in the marketing field.


Marketing Accelerator Course

Session 1: Marketing Planning

Part 1

Professional Development

  • The role and importance of marketing planning
  • Key components of a marketing plan
Part 2

Developing a Marketing Plan

  • Step-by-step guide to creating a marketing plan
  • Case studies of effective marketing plans

Session 2: Strategic Marketing Planning

Part 1

Understanding Strategic Marketing

  • Difference between marketing planning and strategic marketing planning
  • Difference between marketing planning and strategic marketing planning - The role of strategic marketing in an organisation
Part 2

Developing a Strategic Marketing Plan

  • How to conduct a SWOT analysis
  • Setting marketing objectives and KPIs
  • Choosing the right marketing strategies

Session 3: Progressing to a Marketing Manager Role

Part 1

Understanding the Role of a Marketing Manager

  • Key responsibilities and skills of a marketing manager
  • The transition from a marketing executive to a marketing manager
Part 2

Developing Leadership Skills

  • Importance of leadership skills in a marketing manager role
  • Tips and strategies for developing leadership skills

Accelerate your marketing career with our marketing accelerator course

The course is run over 6 weeks meetings every Thursday evening online. This allows you to meet
like-minded marketing professionals and learn from each other. If you are a marketing professional and are ready to take your career to the next level, then contact us today to find out more about our mentoring programme.

Enrol today

Upskill & Development

  • Develop your strategic marketing skills
  • Gain confidence in your abilities
  • Improve your communication and presentation skills

Career Growth

  • Advance your career
  • Develop new skills
  • Learn from experienced mentors

Programme benefits

  • Personalised mentorship
  • 6 weeks of instructions
  • Receive CV Advice, Feedback & Guidance

Book your free career consultation

Discuss your career ambitions with James, an experienced CMO with an extensive education background.

Candidate Testimonial


What our students say

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you're a marketing manager seeking to push your professional journey, look no further - this course is an absolute game changer. Conflict management, a critical skill in any professional setting, is addressed comprehensively. Digital marketing, branding, and data-driven decision-making are explored in-depth. It's a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.
Brian MartinMarketing Manager
Brian Martin
Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career. I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more. I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.
Chris ShepherdHead of Marketing
Chris Shepherd
"The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions."
Otiia SimionescuCRM Executive
Otiia Simionescu
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