Marketing Courses

Marketing Accelerator Course

£299.00

The Marketing Accelerator Course is a unique offering, curated by James, an experienced Chief Marketing Officer (CMO) with over two decades of diverse industry experience. James’ multifaceted expertise provides him with a comprehensive and unique viewpoint on marketing strategies and techniques.

Description

Developed by a Chief Marketing Officer

James, a respected Fellow of the Chartered Institute of Marketing (CIM), infuses the course with a high degree of professionalism and excellence recognized by the industry. His academic credentials, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), further enhance the course content.

What truly distinguishes this course is James’ fervor for teaching. Beyond being a marketing expert, he is a certified educator (PTTLS qualification). He has skillfully integrated his pedagogical abilities with his vast marketing knowledge to design a course that is both educational and captivating.

Embark on this three-week journey where James will share his insights, experiences, and tried-and-tested marketing strategies. This course is not just a learning opportunity; it’s a chance to gain a mentor in the marketing field.


Marketing Accelerator Course

Session 1: Marketing Planning

Part 1

Professional Development

  • The role and importance of marketing planning
  • Key components of a marketing plan
Part 2

Developing a Marketing Plan

  • Step-by-step guide to creating a marketing plan
  • Case studies of effective marketing plans

Session 2: Strategic Marketing Planning

Part 1

Understanding Strategic Marketing

  • Difference between marketing planning and strategic marketing planning
  • Difference between marketing planning and strategic marketing planning - The role of strategic marketing in an organisation
Part 2

Developing a Strategic Marketing Plan

  • How to conduct a SWOT analysis
  • Setting marketing objectives and KPIs
  • Choosing the right marketing strategies

Session 3: Progressing to a Marketing Manager Role

Part 1

Understanding the Role of a Marketing Manager

  • Key responsibilities and skills of a marketing manager
  • The transition from a marketing executive to a marketing manager
Part 2

Developing Leadership Skills

  • Importance of leadership skills in a marketing manager role
  • Tips and strategies for developing leadership skills

Accelerate your marketing career with our marketing accelerator course

The course is run over 6 weeks meetings every Thursday evening online. This allows you to meet
like-minded marketing professionals and learn from each other. If you are a marketing professional and are ready to take your career to the next level, then contact us today to find out more about our mentoring programme.

Enrol today

Upskill & Development

  • Develop your strategic marketing skills
  • Gain confidence in your abilities
  • Improve your communication and presentation skills

Career Growth

  • Advance your career
  • Develop new skills
  • Learn from experienced mentors

Programme benefits

  • Personalised mentorship
  • 6 weeks of instructions
  • Receive CV Advice, Feedback & Guidance

Book your free career consultation

Discuss your career ambitions with James, an experienced CMO with an extensive education background.

Candidate Testimonial


What our candidates are saying

Reviews from our candidates

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you're a marketing manager seeking to push your professional journey, look no further - this course is an absolute game changer. Conflict management, a critical skill in any professional setting, is addressed comprehensively. Digital marketing, branding, and data-driven decision-making are explored in-depth. It's a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.
Brian MMarketing Manager
Brian M
Highly skilled in his field - creative, strategic and always delivers on his plan. He's always a great person to work with - people orientated which is reflected in his leadership and management. I love working with him and would jump at the opportunity to do so again.
Bilal ABrand Manager
Bilal A
An expert at combining strategy and action when it comes to marketing, as well as on point when it comes to delivering the customer needs to improve a business or organisations marketing offer. Not only approachable and engaging, he is a people person and will deliver meaningful and impactful results for not only your organisation but your stakeholders too.
Andy RMarketing & Communications Professional
Andy R
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