Marketing Course for Businesses


This programme is for Business owners who need support with their marketing approach


Marketing Course for Businesses

This course will provided entrepreneurs/new businesses with the knowledge and skills they need to develop a successful marketing strategy.

Marketing Course for Businesses

Week 1

Introduction to Marketing

  • Understanding the role of marketing in business
  • Basic marketing concepts: market segmentation, target market, positioning
  • The marketing mix: product, price, place, promotion
Week 2

Market Research

  • The importance of market research
  • Primary and secondary research methods
  • Analysing and interpreting research data
Week 3

Digital Marketing Basics

  • Overview of digital marketing channels: website, email, social media, SEO, PPC
  • Creating a digital marketing strategy
  • Measuring digital marketing success
Week 4

Social Media Marketing

  • Choosing the right social media platforms for your business
  • Creating engaging content for social media
  • Social media advertising basics
Week 5

Content Marketing and SEO

  • The role of content marketing in attracting and retaining customers
  • Creating a content marketing plan
  • SEO basics: keyword research, on-page SEO, link building
Week 6

Email Marketing and Analytics

  • Building an email list
  • Creating effective email campaigns
  • Understanding marketing analytics

Accelerate your business with our 6 week marketing course

The course is run over 6 weeks meetings every Thursday evening online. This allows you to meet
like-minded marketing professionals and learn from each other. If you are a marketing professional and are ready to take your career to the next level, then contact us today to find out more about our mentoring programme.

Upskill & Development

  • Develop your strategic marketing skills
  • Gain confidence in your abilities
  • Improve your communication and presentation skills

Career Growth

  • Advance your career
  • Develop new skills
  • Learn from experienced mentors

Programme benefits

  • Personalised mentorship
  • 6 weeks of instructions
  • Receive CV Advice, Feedback & Guidance

Book your free career consultation

Discuss your career ambitions with James, an experienced CMO with an extensive education background.

Candidate Testimonial