Marketing is a cornerstone of business success, bridging the gap between products or services and those needing them. It builds trust, fosters connections, and creates lasting brand recognition. For individuals and businesses alike, mastering marketing skills can mean the difference between thriving and being left behind. This guide will explain why marketing skills are essential, […]
The jump from Operational Marketing Manager to Marketing Director is a significant one. It requires more than just brilliant execution – it demands strategic thinking, leadership, and a whole new perspective. Many talented managers find themselves hitting a glass ceiling, unable to break through to that next level. Here’s why: 1. Staying in the Weeds: […]
Are you a marketing professional in the UK wondering about the average salary in 2024? Or are you considering a career in marketing and want to know what to expect? This blog post dives into the current UK marketing salary landscape and how upskilling can help you maximise your earning potential. We’ll also explore how […]
Frances & Kevin offer a wealth of courses that can equip you with valuable skills to benefit both you and your company. But securing internal funding to pursue a course can feel like scaling Ben Nevis. Fear not, this blog will guide you through crafting a compelling business case that gets your boss nodding enthusiastically […]
How to Become a Marketing Director The climb from marketing manager to marketing director is a coveted ascent. It signifies a shift from campaign execution to strategic leadership. But navigating this path can feel daunting. What skills do you need? How do you showcase your readiness? Sharpen Your Strategic Lens: Marketing managers excel at execution, […]
For many marketing professionals in the UK, the bustling landscape of brand storytelling and data-driven campaigns harbours a hidden nemesis: the pervasive whispers of imposter syndrome. This insidious self-doubt undermines even the most accomplished minds, casting long shadows over achievements and whispering anxieties of inadequacy. But fear not, for you’re not alone in this internal […]
In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. Yet, the transition from a well-intentioned group to an award-winning unit requires more than just trendy office perks and enthusiastic brainstorming sessions. This blog post delves into the core principles that underpin the […]
There are many great marketing courses available in the UK that can help you acquire the skills you need to succeed in your marketing career. Here are some of the best marketing courses available in the UK: CIM Professional Diploma in Marketing The Chartered Institute of Marketing (CIM) offers a Professional Diploma in Marketing that […]
Continuous learning is a vital aspect of personal and professional growth. The world is constantly evolving, and new ideas and innovations are emerging every day. To stay relevant and competitive in any field, it is essential to keep up with the latest trends, technologies, and practices. Additionally, gaining new ideas and insights from peers and […]