Case Study: Redefining Career Direction

  • November 4, 2023
  • 2 min read

“I used to be a marketing executive striving for more, but the Marketing Launchpad Programme transformed me into a well-rounded marketing professional and propelled me into a new career direction.” – Alicia

Alicia is a marketing executive early in her career who was eager to elevate her career to new heights. Faced with the challenges of a competitive candidate market and a desire for personal growth, Alicia embarked on a transformative journey through the Marketing Launchpad Programme.

The combination of mentorship and a comprehensive six-week practical marketing course, propelled Alicia into a new role with a multinational automotive manufacturer.

From the initial weeks of the program, Alicia delved into her personal development, identifying her strengths and weaknesses as a marketing professional. With the guidance of an experienced Chief Marketing Officer as her mentor, she set ambitious goals and crafted a comprehensive personal development plan.

Following each session, Alicia honed her marketing skillsets, defined her professional profile and improved her CV, cover letter, LinkedIn profile and portfolio.

Following the first two weeks of starting the Marketing Launchpad Programme and having reframed her approach to her career and refined by the insights gained from week 1 and 2 of the program, Alicia stood out in market, showcased her marketing expertise and secured a new role.

Alicia’s remarkable transformation was attributed to a valuable mentorship and comprehensive course
provided by Frances and Kevin. Today, Alicia is thriving in her new role, setting her sights even higher and taking the learning objectives from weeks 4, 5 and 6 and implementing them into her day-to-day role.

Alicia’s success exemplifies the power of expert mentorship and targeted learning. The Marketing Launchpad Programme not only equipped her with the skills and knowledge to excel in her career, but also boosted her confidence and professional presence.

Alicia serves as a testament to the transformative potential of a well-structured mentorship program and comprehensive course in achieving career success.

If you’re ready to take your career to the next level, the Marketing Launchpad Programme is your launchpad to success.

Marketing Course for Professionals

If you are a Marketing Manager and are ready to take your career to the next level, then contact us today to find out more about our mentoring programme. We would be delighted to help you achieve your goals.

Next start date 18 April 2024

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