In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. Yet, the transition from a well-intentioned group to an award-winning unit requires more than just trendy office perks and enthusiastic brainstorming sessions. This blog post delves into the core principles that underpin the […]
The cost of living has been increasing steadily in recent years, and it’s affecting every aspect of our lives. One area that’s feeling the pinch is marketing. As the cost of living goes up, businesses are becoming more conservative with their marketing budgets. This is having a significant impact on the marketing industry as a […]
Marketing is a cornerstone of business success, bridging the gap between products or services and those needing them. It builds trust, fosters connections, and creates lasting brand recognition. For individuals and businesses alike, mastering marketing skills can mean the difference between thriving and being left behind. This guide will explain why marketing skills are essential, […]
The jump from Operational Marketing Manager to Marketing Director is a significant one. It requires more than just brilliant execution – it demands strategic thinking, leadership, and a whole new perspective. Many talented managers find themselves hitting a glass ceiling, unable to break through to that next level. Here’s why: 1. Staying in the Weeds: […]
At Frances and Kevin, our team has supported numerous clients in setting up Google Analytics 4 (GA4) and migrating them from Universal Analytics (UA). While GA4 offers powerful tools and insights, we’ve seen website owners and analytics professionals make some common mistakes that hinder their ability to leverage GA4 to its full potential. In this […]
In today’s competitive business landscape, having a strong marketing strategy is crucial for achieving sustainable growth. However, hiring a full-time Chief Marketing Officer (CMO) can be a significant financial burden, especially for small and medium-sized businesses (SMBs). This is where the concept of a fractional CMO comes in. What is a Fractional CMO? A fractional […]
Are you a marketing professional in the UK wondering about the average salary in 2024? Or are you considering a career in marketing and want to know what to expect? This blog post dives into the current UK marketing salary landscape and how upskilling can help you maximise your earning potential. We’ll also explore how […]
Frances & Kevin offer a wealth of courses that can equip you with valuable skills to benefit both you and your company. But securing internal funding to pursue a course can feel like scaling Ben Nevis. Fear not, this blog will guide you through crafting a compelling business case that gets your boss nodding enthusiastically […]
How to Become a Marketing Director The climb from marketing manager to marketing director is a coveted ascent. It signifies a shift from campaign execution to strategic leadership. But navigating this path can feel daunting. What skills do you need? How do you showcase your readiness? Sharpen Your Strategic Lens: Marketing managers excel at execution, […]
The world of marketing is exciting and ever-evolving. It’s no wonder you’re drawn to this dynamic field! But how do you land your first marketing job when you’re fresh out of the gate and experience seems like a golden ticket? Fear not, aspiring marketer! Here’s your roadmap to break into the industry and launch a […]
The days of Mad Men-esque marketing campaigns and gut feeling strategies are over. Today’s consumers live their lives online, bombarded with messages across countless platforms. To reach them and stand out, businesses need a leader who speaks the digital language – the digital savvy marketing director. But why is being digitally savvy such a crucial […]
