Marketing is a cornerstone of business success, bridging the gap between products or services and those needing them. It builds trust, fosters connections, and creates lasting brand recognition. For individuals and businesses alike, mastering marketing skills can mean the difference between thriving and being left behind. This guide will explain why marketing skills are essential, […]
At Frances and Kevin, our team has supported numerous clients in setting up Google Analytics 4 (GA4) and migrating them from Universal Analytics (UA). While GA4 offers powerful tools and insights, we’ve seen website owners and analytics professionals make some common mistakes that hinder their ability to leverage GA4 to its full potential. In this […]