Elevate Your Business

Overview

This course will provide entrepreneurs/new businesses with the knowledge and skills they need to develop a successful marketing strategy. The course will cover topics such as:

Market research
Marketing planning
Segmentation, targeting, and positioning
Marketing mix (product, price, place, and promotion)
Marketing communications

The course is delivered remotely and is delivered over 6 weeks

Learner Outcomes:

Conduct market research
Develop a marketing plan
Segment, target, and position their product or service
Develop a marketing mix
Communicate effectively with their target market
Measure and evaluate the effectiveness of their marketing campaigns

Upon completion of this course, you will have the skills and knowledge necessary to develop a successful marketing strategy for your business. You will also have the opportunity to network with other entrepreneurs and professionals in the field, and you will receive a certificate of completion.

Key Information

Tuesday Evening
Duration: 6 Weeks
Time: 2.5 Hours a Week
Online Tutor-led
CPD Acreditation

Next start date

5 March 2024

Find out more

Curriculum

Week 1: Introduction to Marketing

This week will cover the basics of marketing, including the definition of marketing, the marketing process, and the marketing mix.

Week 2: Market Research

This week will cover the basics of market research, including how to identify your target market, how to collect and analyse data, and how to use market research to make informed decisions about your marketing strategy.

Week 3: Marketing Planning

This week will cover the basics of marketing planning, including how to set marketing goals, how to develop a marketing strategy, and how to implement your marketing strategy.

Week 4: Segmentation, Targeting, and Positioning

This week will cover the basics of segmentation, targeting, and positioning, including how to identify your target market, how to position your product or service, and how to create a marketing message that resonates with your target market.

Week 5: Marketing Mix

This week will cover the basics of the marketing mix, including product, price, place, and promotion.

Week 6. Learner outcome

This week will cover the basics of marketing communications, including how to develop a marketing message, how to choose the right communication channels, and how to measure and evaluate the effectiveness of your marketing campaigns.