Marketing Accelerator Course: Marketing Training for Managers & Career Progression

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Our Fast Track Digital Marketing Course: Marketing Accelerator

Are you ready to take your marketing career to the next level? Our Marketing Accelerator programme is designed to transform you into a strategic leader capable of driving business growth.

By enquiring you will:

Get a free consultation: Speak directly with our experienced CMO to discuss your career goals and learn more about how our programme can help you achieve them. Your Options: This is a no-obligation conversation, giving you the opportunity to ask questions and see if our programme is the right fit for you. Reserve your place early: Limited spots are available, so don't miss out on this chance to secure your enrolment and start your journey to becoming a Marketing Manager.
Ready to take the next step? Contact us today for a free consultation.


Join our Fast Track Marketing Accelerator Course, designed by James, an experienced Chief Marketing Officer with an extensive 20-year background in diverse industries. James holds the position of a Fellow of the Chartered Institute of Marketing (CIM).

Our course is more than a training programme, it is a career catalyst designed specifically for aspiring and current marketing managers. Under James’s guidance, you will explore advanced marketing strategies and in-depth insights that are essential to digital marketing.

About James

James’s academic journey includes a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM). His professional experience combined with a genuine passion for teaching is bolstered by a PTLLS certification. Making him uniquely qualified to lead and mentor this intensive marketing manager training programme.

What sets the marketing course apart?

The Marketing Accelerator Course offers a fast track yet comprehensive experience in digital marketing is designed to be application focused. It incorporates real world case studies, hands on strategic exercises and interactive sessions. Which are designed to ensure that participants are not merely learning concepts but actively applying them in practical settings. 

This approach facilitates a deeper understanding of both foundational and advanced marketing strategies, making it ideal for both newcomers and seasoned professionals looking to refine their skills.

Curriculum

Session 1: Marketing Planning

Part 1

Introduction to Marketing Planning

  • The role and importance of marketing planning
  • Key components of a marketing plan
Part 2

Developing a Marketing Plan

  • Step-by-step guide to creating a marketing plan
  • Case studies of effective marketing plans

Session 2: Strategic Marketing Planning

Part 1

Understanding Strategic Marketing

  • Difference between marketing planning and strategic marketing planning
  • Difference between marketing planning and strategic marketing planning - The role of strategic marketing in an organisation
Part 2

Developing a Strategic Marketing Plan

  • How to conduct a SWOT analysis
  • Setting marketing objectives and KPIs
  • Choosing the right marketing strategies

Session 3: Progressing to a Marketing Manager Role

Part 1

Understanding the Role of a Marketing Manager

  • Key responsibilities and skills of a marketing manager
  • The transition from a marketing executive to a marketing manager
Part 2

Developing Leadership Skills

  • Importance of leadership skills in a marketing manager role
  • Tips and strategies for developing leadership skills

Marketing Accelerator Course: Marketing Training for Managers & Career Progression

The Marketing Accelerator Course is a unique offering, curated by James, an experienced Chief Marketing Officer (CMO) with over two decades of diverse industry experience. James’ multifaceted expertise provides him with a comprehensive and unique viewpoint on marketing strategies and techniques.

Enrol today £299.00

What is a Marketing Manager?

A marketing manager is a professional responsible for orchestrating and overseeing marketing campaigns aimed at increasing awareness and generating demand for products and services. The role of a marketing manager is diverse and involves a wide range of activities that help shape the public perception and success of a brand. These activities include:

Marketing managers are tasked with managing and evaluating the effectiveness of marketing activity to ensure they meet the desired goals.
They direct strategies for engaging with audiences across various media platforms and adapting their methods to fit both the platform and the target demographic.
One of the core responsibilities is managing the budgets allocated for marketing campaigns and ensuring that spending aligns with company goals.
Marketing managers frequently collaborate with advertising and creative departments to ensure that campaigns are cohesive and effectively communicate the intended message.
They review advertising materials to maintain brand consistency across all mediums and prepare contracts that protect the interests of the organisation
Constant market analysis is crucial as marketing managers need to stay informed about market trends, competitor strategies and potential opportunities to keep their campaigns relevant and effective.

Marketing managers are pivotal in planning and implementing a variety of promotional activities, including advertising, direct email campaigns and social media engagements. They build and manage marketing programs and work closely with other teams within the organisation. Needing to meticulously track marketing metrics to ensure the success of their strategies. This role not only requires a keen eye for detail but also a strategic mindset to navigate the complexities of each marketing channel.

Upskill & Development

  • Develop your strategic marketing skills
  • Gain confidence in your abilities
  • Improve your communication and presentation skills

Career Growth

  • Advance your career
  • Develop new skills
  • Learn from experienced mentors

Programme benefits

  • Personalised mentorship
  • 3 weeks of instructions
  • Receive CV Advice, Feedback & Guidance

Key Information

  • Wednesday Evenings
  • Duration: 3 Weeks
  • Time: 2 Hours a Week
  • Virtual Tutor-led
ENQUIRE TODAY
Next start date

10 October 2024, 7pm-9pm

Marketing Course

Transform your marketing career

98

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

95

of candidates have expanded their professional network following the course

80

increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

100

satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

Not sure how our course fits into your career?

Watch Sarah's story to find out how the course transformed her career


What our students say

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you're a marketing manager seeking to push your professional journey, look no further - this course is an absolute game changer. Conflict management, a critical skill in any professional setting, is addressed comprehensively. Digital marketing, branding, and data-driven decision-making are explored in-depth. It's a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.
Brian MartinMarketing Manager
Brian Martin
Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career. I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more. I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.
Chris ShepherdHead of Marketing
Chris Shepherd
"The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions."
Otiia SimionescuCRM Executive
Otiia Simionescu
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