5 Week Training Course Covering GA4, GTM & Looker Studio
Are you aiming to develop your expertise in data analysis and digital marketing analytics? Our training course is designed to empower you with essential skills in Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google’s Looker Studio. Enabling you to deliver clear executive summaries and harness actionable insights that drive business success.
This specialised training course is expertly led by James, a certified educator and supported by Michael. Michael is a seasoned digital marketing expert with over 15 years of experience in digital marketing and analytics. The curriculum is meticulously tailored to ensure you harness and deploy the full capabilities of the GA4 analytics suite and can build automated looker reports. Allowing you to understand and interpret complex data into strategic insights.
Michael’s robust background in management accounts and his extensive experience as a digital marketing director provide him with a unique perspective on applying practical insights and strategies for enhancing digital marketing efforts. His expertise is broad, spanning SEO, analytics, paid media and the technical aspects of third-party tracking and tagging.
With a deep understanding of both in-house and agency dynamics, Michael is adept at maximising team performance and engaging stakeholders to propel commercial success. Under their guidance, you will learn to master the integrated use of GA4, GTM, and Looker Studio. Setting a solid foundation for your advancement in your digital marketing career.
Why Choose Our Programme:
Our program is designed to provide you with the skills and knowledge necessary to excel in your digital marketing role. That being web analytics to direct marketing on your channel.
Particularly focusing on the crucial aspects of data analysis and with a step by step training course outlining a tried and tested reporting and implementation framework.
![](https://francesandkevin.co.uk/wp-content/uploads/2024/05/Ga4-course.jpg)
Introduction to GA4
Introduction to GTM
Advanced Setup & Integration
Workshop session
Reporting templates
Analytics Frameworks
Course Recap and Support
5 Weeks to Mastering GA4, GTM and Looker STudio
Enroll in our 5 week course and elevate your carrier!
What will you Learn
Upskill & Development
What is an executive summary?
An executive summary provides a concise overview of a document or a report. By condensing important information for key stakeholders within a business and includes key details crucial for decision-making.
A well-crafted executive summary follows a structured format by addressing the problem, recommending solutions, the value & impact and is backed up with supporting data. It offers stakeholders a bigger picture view and should be easily digestible by the reader.
What is Google Tag Manager and how is it used?
Google Tag Manager is a robust tag management system (TMS) that empowers you to efficiently update measurement codes and related code fragments (commonly known as tags) on your website or mobile app. This system facilitates the swift addition and modification of tags for conversion tracking, site analytics and remarketing tags. It supports a wide range of Google and third-party tags with additional templates within the community template gallery.
One of the key benefits of Google Tag Manager is its ability to significantly empower marketing teams by providing more control over the tagging process. Reducing the reliance on IT and development teams when implementing. Once the container code has been installed across the site, GTM enables you to deploy your tags or third party code to your site or App directly. The functionality also allows you to both test and then publish your tracking before deploying live to the site to ensure quality control when implementing your tracking.
What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is an analytics service designed to track and measure user engagement across both websites and applications. Unlike Universal Analytics, GA4 shifts from session and cookie based tracking to an event based data collection approach, providing a deeper understanding of user interactions across a combined web and App journey if necessary. This allows for a more granular analysis of the customer journey, encompassing everything from engagement to retention and revenue generation.
In addition, GA4 incorporates enhanced controls such as cookieless measurement and advanced modelling of user behaviours and key events. With these capabilities, GA4 equips businesses and marketers with the tools needed to make informed and data-driven marketing decisions.
What is Looker Studio?
Looker Studio is Google’s free tool that transforms complex data into easy to read and informative dashboards. It allows users to create custom visualisations like line graphs, bar charts, pie charts and maps using a simple drag-and-drop editor. This tool provides interactive features such as filters and date range controls, which enhances the interpretability and interactivity of reports. With Looker Studio sharing insights is straightforward, enabling you to distribute your findings with teams or globally through embedded reports on various platforms or via scheduled emails.
Key Information
Next start date
Intakes September & November
When
Thursdays 6.30pm-9.00pm
Transform your marketing career
98
candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.
95
of candidates have expanded their professional network following the course
80
increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.
100
satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers
Book your free career consultations
Discuss your career ambitions with James, today.
What our students say
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