Introduction to Google Analytics 4, Google Tag Manager & Reporting Training

£599.00

Are you aiming to develop your expertise in data analysis and digital marketing analytics? Our training course is designed to empower you with essential skills in Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google’s Looker Studio. Enabling you to deliver clear executive summaries and harness actionable insights that drive business success.

Description

Developed by a Chief Marketing Officer & experienced Web Analysists with years of industry experience

This specialised training course is expertly led by James, a certified educator and supported by Michael. Michael is a seasoned digital marketing expert with over 15 years of experience in digital marketing and analytics. The curriculum is meticulously tailored to ensure you harness and deploy the full capabilities of the GA4 analytics suite and can build automated looker reports. Allowing you to understand and interpret complex data into strategic insights.

Michael’s robust background in management accounts and his extensive experience as a digital marketing director provide him with a unique perspective on applying practical insights and strategies for enhancing digital marketing efforts. His expertise is broad, spanning SEO, analytics, paid media and the technical aspects of third-party tracking and tagging.

With a deep understanding of both in-house and agency dynamics, Michael is adept at maximising team performance and engaging stakeholders to propel commercial success. Under their guidance, you will learn to master the integrated use of GA4, GTM, and Looker Studio. Setting a solid foundation for your advancement in your digital marketing career.


5 Week Training Course Covering GA4, GTM & Looker Studio

Week 1

Week 2

Introduction to GA4

  • Google analytics basics
  • How analytics has evolved from traditional Universal Analytics
  • Full interface walkthrough
  • Events and basic setup
  • Attribution modelling
  • Reporting
  • Setup & Data Streams
Introduction to GTM

  • Full Google Tag Manager walkthrough
  • Implementionat of Variables, Triggers & Tags
  • Using Datalayers & integration with variables, tags and triggers
  • Implemetiong third party tags
  • Integrating with GA4
  • Utalising the debugger

Week 3

Week 4

Advanced Setup & Integration

  • Workshop session
  • Data Streams - Internal traffic, cross domain & other settings
  • Cookie consent implementation
  • Implementing custom events & parameters
  • Data import and account linking
  • Key events setup
Reporting templates

  • Q&A - mini workshop
  • Downloading & converting the date
  • Build your own reporting templates with Google sheet examples
  • Looker Studio report builds and templates
  • Exploration report building - Free form, Cohort, Funnel exploration, Path exploration, Segment Overlap and User lifetime

Week 5

Analytics Frameworks

  • Course Recap and Support
  • Understanding
  • Visuals & prompts
  • Storytelling
  • Buy-in & business cases
  • How to pull together an impactful summary

Book your free career consultation

Discuss your career ambitions with James, an experienced CMO with an extensive education background.

Candidate Testimonial


Enter your Email and join our Newsletter