7 week leadership development programme

September dates now live

Marketing Leadership Programme: 7 Week Training & Mentorship to becoming a Marketing Leader

Our CPD Certified marketing leadership programme is designed to transform you into a strategic leader who can drive business growth.

According to recent Google Trends data, there is a high and increasing interest in marketing leadership roles, making now an excellent time to enhance your skills and prepare for these highly sought-after positions. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles is greater than ever.

Are you aspiring to become a Marketing Leader?

Perfect for aspiring Directors, Chief Marketing Officers (CMO) and Senior Marketing Professionals?

Our comprehensive CPD-Accredited Marketing training course is designed and delivered by James, an experienced Chief Marketing Officer with over two decades of hands-on experience across diverse industries. His expertise spans a broad spectrum of sectors, providing you with a holistic perspective on marketing strategies and techniques essential for reaching the pinnacle of your career.

As a member of the Chartered Institute of Marketing (CIM), James brings unparalleled professionalism and industry recognised excellence to the course. His academic background, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), enriches the course content with up-to-date knowledge and insights.

What sets this course apart is James’ dedication to mentoring and his ability to seamlessly integrate his teaching expertise with his extensive marketing knowledge. In addition to being an accomplished marketer, he holds a PTLLS qualification. James crafts an immersive learning journey that is both informative and engaging, making this course truly exceptional.

Embark on this six-week journey with us as James shares his insights, experiences, and proven marketing strategies. This course isn’t just about learning, it’s also an opportunity to gain a mentor in the field of marketing and expand your network.

Our programme is crafted to support your career development every step of the way, offering tailored guidance and expertise to navigate the marketing career ladder effectively. James has an extensive recruitment network and can support candidates with securing new roles.

Course Structure

Course overview

01 Week 1: Personal Development

Understand your strengths and weaknesses as a marketing professional
Set goals and create a personal development plan
Develop leadership skills and the ability to inspire and motivate a team
Time management techniques and prioritisation

02 Week 2: Networking

Learn how to develop relationships with peers, mentors, and industry leaders.
Techniques for effective networking and building a professional brand.
Create a network of support for your career growth and development.
Talking to non-marketers & Stakeholders – Influencing & Networking

03 Week 3: Conflict Resolution

Discover different conflict resolution styles.
Techniques for managing and resolving conflict in the workplace.
Strategies for dealing with different colleagues, clients, or vendors.
Imposter syndrome and how to combat those feelings.

04 Week 4: Building an Award Winning Team

What roles are needed?
How to get the best out of team members.
Having difficult conversations/managing behaviours.
Marketing strategy frameworks for different business sizes.
Team building & Hiring.
Mentoring & Development.

05 Week 5: Branding & Communications

Developing a strong brand identity.
Crafting effective marketing messages.
Communicating with stakeholders effectively.
Impact of generative AI on branding and brand.
Crafting creative briefs & feeding back to the wider business.
Brand-building on a budget – SMEs to Larger Businesses
Aligning brand identity across departments

06 Week 6: Data-Driven Marketing and Digital Marketing

Understand data analytics and how to use them to inform marketing decisions.
Implementing a data-driven marketing strategy.
Measuring and analysing marketing campaigns.
Data-driven approaches to defining target audiences.
Overview of crucial marketing metrics.
Budget planning framework, prioritisation, and ROI measurement.
How to write a business case
Growth and testing
Budget prioritisation

07 Week 7: Leadership Success

Finding your leadership style
Defining your success
Defining team success metrics
Communicating Vision and Purpose
Fostering a Culture of Accountability
Making Data-Driven Decisions as a Leader
Aligning Leadership Goals with Organisational Objectives
Recognising and Rewarding Team Achievements

08 Post Completion: Ongoing Mentorship

All Frances and Kevin members gain access to our support and networking group.
With ongoing support from James and his team of marketing mentors.
CPD Certificate of Completion is supplied to all members

Outcomes: Accelerate Your Career Growth

Drive your career forward with tangible results. Many of our alumni have secured promotions, new job offers, or bigger leadership responsibilities within months of completing the programme. By mastering strategic marketing and leadership skills, you’ll become more valuable to your organisation and highly attractive in the job market. We focus on real-world marketing leadership training that translates directly into workplace impact, so your bosses (and recruiters) notice your enhanced capabilities immediately.

Get noticed for promotions: You’ll learn to develop and execute marketing strategies that drive business growth, positioning you as the natural choice for advancement.
Open new doors: With our extensive industry network and career support, we’ve helped past participants connect with mentors and even land new roles. (Our lead instructor, James, has an extensive recruitment network and has guided graduates into exciting positions.)
Stay ahead of the curve: The curriculum is always up-to-date with the latest marketing trends and leadership practices, ensuring you bring cutting-edge insight to any rolelinkedin.commanchesterdigital.com.

Sarah Knowles

Head of Marketing

"Three months after finishing the course, I was promoted to Head of Marketing. The hands-on strategic planning exercises and mentorship gave me the edge I needed. My CEO literally said, 'You've started thinking like a Marketing Director,' and then came the promotion!"

Outcomes: Build Unshakeable Confidence

Step into any room with confidence and lead with authority. A common transformation our participants report is a dramatic boost in confidence in decision-making, public speaking, and overall leadership presence. This programme is designed to push you out of your comfort zone in a supportive environment, so you develop the poise to tackle high-pressure situations and inspire those around you.

Lead and influence with authority: Through group projects, role-playing scenarios, and feedback from an experienced CMO coach, you’ll practice leading campaigns and teams, so you can confidently guide real teams at work.
Master public speaking & stakeholder communication: You’ll hone your presentation skills by pitching marketing plans and delivering reports during the course. Say goodbye to stage fright and hello to commanding the room in board meetings and conferences.
Conquer self-doubt: We address imposter syndrome and other mindset blocks holding professionals back. By the end, you’ll trust your expertise and judgment.

Jason Mannion

Senior Marketing Manager

"Before this course, I often second-guessed my decisions and stayed quiet in executive meetings. Now I speak up confidently because I know my recommendations are backed by a solid strategy. My team noticed the change just weeks into the programme – I carry myself like a leader. It's empowering."

Outcomes: Develop a Strategic Leader's Mindset

Transform how you think about marketing and yourself. This isn’t about tactical tips, but fundamentally changing your perspective to think and act like a marketing executive. You will experience a profound mindset shift from being a marketer executing campaigns to a strategic leader driving business growth.

Think big-picture: We train you to align marketing initiatives with business objectives. You’ll learn to craft strategy from the C-suite perspective, ensuring every campaign serves a larger purpose.
Be proactive and future-focused: Anticipate market changes and innovate. Whether leveraging data for insights or adapting to new digital trends, you’ll adopt a forward-looking approach that sets you apart as a visionary.
Drive change: With expert mentorship guiding you, you’ll feel empowered to challenge the status quo and implement bold ideas. By discovering your leadership style and values, you gain the clarity to lead authentically and effectively. (In the final weeks, we focus on defining your vision, leadership style, and success metrics; you’ll leave with a leader’s mindset and plan.)

Priya D

Marketing Lead

"The biggest change for me was mindset. I now approach problems like a strategist, not just a marketer. The course taught me how to link marketing metrics to business goals and communicate that vision to my team and execs. I feel like I've leveled up from manager to true leader in how I think and make decisions."

Marketing Leadership Programme: 7 Weeks to become a Senior Marketer

From Marketing Manager to CMO: Seven-Week Virtual Programme to help elevate your marketing career

Upskill & Development

Develop your strategic marketing skills.
Gain confidence in your abilities.
Improve your communication and presentation skills.

Career Growth

Advance your career.
Develop new skills.
Learn from experienced mentors.
Average Marketing Director salary:

Programme benefits

Personalised mentorship.
Support securing a new role.
Receive CV advice, feedback & guidance.
Network with like-minded peers.

Key Information

Tuesday Evenings
Duration: 7 Weeks
Time: 2 Hours a Week
Virtual Tutor-led

Next start date

23 September, 7pm-9pm
11 November 7pm-9pm

Proven Results

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

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of candidates have been promoted or found a new role after completing the course

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increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

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satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

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Hear from Our Graduates

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career.

Chris Shepherd Head of Marketing

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you’re a marketing manager seeking to push your professional journey, look no further – this course is an absolute game changer.

Brian Martin Marketing Manager

I can’t say enough about the impact this course has had on my career, professional growth and outlook on marketing. The depth of knowledge in just 6 weeks is truly remarkable. From shaping my own professional development and profile to the conflict management skills acquired during the course. The course is structured exceptionally and is well organised. I highly recommend and have recommended this course to my counterparts.

Mandi Webb Marketing Manager

The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions.

Otilia Simionescu CRM Executive

Book a call to find out more

james@francesandkevin.co.uk

Watch Sarah’s story to find out how the course transformed her career

What Does a Chief Marketing Officer (CMO) Do?

A Chief Marketing Officer (CMO) is a pivotal figure responsible for directing a company’s marketing efforts. CMOs lead marketing teams or departments, manage marketing budgets, and oversee various promotional activities. They focus on enhancing the company’s public image while driving sales and profitability.

What are the key responsibilities of a CMO?

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What are the differences between a CMO and a Marketing Director

The roles of Chief Marketing Officer (CMO) and Marketing Director share similarities but also have distinct differences in their scope, responsibilities, and strategic focus within an organisation:

CMO: The CMO typically holds a more strategic and executive-level position. They are responsible for setting the overall marketing vision and strategy aligned with the organisation’s goals. CMOs often have a broader scope of responsibilities, including overseeing brand management, market research, product development, and overall marketing performance.
Marketing Director: While also involved in strategic planning, Marketing Directors tend to focus more on implementing and managing specific marketing initiatives and campaigns. They can work closely with the CMO to execute the established marketing strategy and may have a more hands-on role in day-to-day marketing operations.

CMO - Chief Marketing Officer: Rising in Demand

With an all-time high interest in marketing leadership roles, now is the perfect time to enhance your skill set and prepare for these highly sought-after positions.

Recent Google Trends data highlights a surge in searches for “Chief Marketing Officer,” reflecting the growing importance of these roles across industries. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles has never been greater.

Enrol in our CPD-accredited Marketing Director Programme to confidently prepare for these critical positions. Gain the strategic insight, leadership skills, and industry knowledge you need to excel as a CMO or senior marketing leader. Src: Google Trends