7 week leadership development programme

February and March dates now available.

Marketing Leadership Programme: 7 Week Training & Mentorship to becoming a Marketing Leader

Our CPD Certified marketing leadership programme is designed to transform you into a strategic leader who can drive business growth.

According to recent Google Trends data, there is a high and increasing interest in marketing leadership roles, making now an excellent time to enhance your skills and prepare for these highly sought-after positions. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles is greater than ever.

Are you aspiring to become a Marketing Leader?

Perfect for aspiring Directors, Chief Marketing Officers (CMO) and Senior Marketing Professionals?

Our comprehensive CPD-Accredited Marketing training course is designed and delivered by James, an experienced Chief Marketing Officer with over two decades of hands-on experience across diverse industries. His expertise spans a broad spectrum of sectors, providing you with a holistic perspective on marketing strategies and techniques essential for reaching the pinnacle of your career.

As a member of the Chartered Institute of Marketing (CIM), James brings unparalleled professionalism and industry recognised excellence to the course. His academic background, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), enriches the course content with up-to-date knowledge and insights.

What sets this course apart is James’ dedication to mentoring and his ability to seamlessly integrate his teaching expertise with his extensive marketing knowledge. In addition to being an accomplished marketer, he holds a PTLLS qualification. James crafts an immersive learning journey that is both informative and engaging, making this course truly exceptional.

Embark on this six-week journey with us as James shares his insights, experiences, and proven marketing strategies. This course isn’t just about learning, it’s also an opportunity to gain a mentor in the field of marketing and expand your network.

Our programme is crafted to support your career development every step of the way, offering tailored guidance and expertise to navigate the marketing career ladder effectively. James has an extensive recruitment network and can support candidates with securing new roles.

Course overview

Week 1

Personal Development

Understand your strengths and weaknesses as a marketing professional
Set goals and create a personal development plan
Develop leadership skills and the ability to inspire and motivate a team
Time management techniques and prioritisation

Week 2

Networking

Learn how to develop relationships with peers, mentors, and industry leaders.
Techniques for effective networking and building a professional brand.
Create a network of support for your career growth and development.
Talking to non-marketers & Stakeholders – Influencing & Networking

Week 3

Conflict Resolution

Discover different conflict resolution styles.
Techniques for managing and resolving conflict in the workplace.
Strategies for dealing with different colleagues, clients, or vendors.
Imposter syndrome and how to combat those feelings.

Week 4

Building an Award Winning Team

What roles are needed?
How to get the best out of team members.
Having difficult conversations/managing behaviours.
Marketing strategy frameworks for different business sizes.
Team building & Hiring.
Mentoring & Development.

Week 5

Branding & Communications

Developing a strong brand identity.
Crafting effective marketing messages.
Communicating with stakeholders effectively.
Impact of generative AI on branding and brand.
Crafting creative briefs & feeding back to the wider business.
Brand-building on a budget – SMEs to Larger Businesses
Aligning brand identity across departments

Week 6

Data-Driven Marketing and Digital Marketing

Understand data analytics and how to use them to inform marketing decisions.
Implementing a data-driven marketing strategy.
Measuring and analysing marketing campaigns.
Data-driven approaches to defining target audiences.
Overview of crucial marketing metrics.
Budget planning framework, prioritisation, and ROI measurement.
How to write a business case
Growth and testing
Budget prioritisation

Week 7

Leadership Success

Finding your leadership style
Defining your success
Defining team success metrics
Communicating Vision and Purpose
Fostering a Culture of Accountability
Making Data-Driven Decisions as a Leader
Aligning Leadership Goals with Organisational Objectives
Recognising and Rewarding Team Achievements

Post Completion

Ongoing Mentorship

All Frances and Kevin members gain access to our support and networking group.

With ongoing support from James and his team of marketing mentors.

CPD Certificate of Completion is supplied to all members

Marketing Leadership Programme: 7 Weeks to become a Senior Marketer

From Marketing Manager to CMO: Seven-Week Virtual Programme to help elevate your marketing career

Upskill & Development

Develop your strategic marketing skills.
Gain confidence in your abilities.
Improve your communication and presentation skills.

Career Growth

Advance your career.
Develop new skills.
Learn from experienced mentors.
Average Marketing Director salary: £90,000.

Programme benefits

Personalised mentorship.
6 weeks of instructions.
Support securing a new role.
Receive CV advice, feedback & guidance.
Network with like-minded peers.

Key Information

Next start date

26 February 7pm-9pm

20 March 7pm-9pm

Transform your marketing career

What our students say

Book a call to find out more

Not sure how our course fits into your career?

Watch Sarah’s story to find out how the course transformed her career

What Does a Chief Marketing Officer (CMO) Do?

A Chief Marketing Officer (CMO) is a pivotal figure responsible for directing a company’s marketing efforts. CMOs lead marketing teams or departments, manage marketing budgets, and oversee various promotional activities. They focus on enhancing the company’s public image while driving sales and profitability.

What are the key responsibilities of a CMO?

Leading and managing marketing teams.
Developing and executing marketing strategies aligned with organisational goals.
Conducting market research to understand consumer behaviour and preferences.
Collaborating with cross-functional teams to implement integrated marketing campaigns.
Managing brand positioning and ensuring consistency across all marketing materials.
Analysing marketing performance data and making data-driven decisions.
Staying updated on industry trends and fostering innovation for competitive advantage.

What are the differences between a CMO and a Marketing Director

The roles of Chief Marketing Officer (CMO) and Marketing Director share similarities but also have distinct differences in their scope, responsibilities, and strategic focus within an organisation:

CMO: The CMO typically holds a more strategic and executive-level position. They are responsible for setting the overall marketing vision and strategy aligned with the organisation’s goals. CMOs often have a broader scope of responsibilities, including overseeing brand management, market research, product development, and overall marketing performance.
Marketing Director: While also involved in strategic planning, Marketing Directors tend to focus more on implementing and managing specific marketing initiatives and campaigns. They can work closely with the CMO to execute the established marketing strategy and may have a more hands-on role in day-to-day marketing operations.

CMO - Chief Marketing Officer: Rising in Demand

With an all-time high interest in marketing leadership roles, now is the perfect time to enhance your skill set and prepare for these highly sought-after positions.

Recent Google Trends data highlights a surge in searches for “Chief Marketing Officer,” reflecting the growing importance of these roles across industries. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles has never been greater.

Enrol in our CPD-accredited Marketing Director Programme to confidently prepare for these critical positions. Gain the strategic insight, leadership skills, and industry knowledge you need to excel as a CMO or senior marketing leader.

Src: Google Trends