Are you a marketing manager looking to take your marketing career to the next level? If so, our marketing course, developed by James, an experienced Chief Marketing Officer with an extensive background in education will guide and support your career ambitions. Our unique marketing course will support you with the skills needed to make the step up the career ladder to Head of Marketing, Marketing Director and Chief Marketing Officer. Developed by a Chief Marketing Officer Are you a marketing manager looking to take your marketing career to the next level? Our marketing course, developed by James, a Chief Marketing Officer with an extensive background in education will guide and support your career ambitions. Elevate your Career This unique marketing course will support you with the skills needed to make the step up the career ladder to Head of Marketing, Marketing Director and Chief Marketing Officer. Personalised Mentorship Throughout the course, you’ll engage in stimulating group discussions, real-world case studies, and practical exercises. Your mentor, an industry-leading CMO, will provide personalised feedback and guidance, ensuring you’re on the path to success.

Week 1: Professional Development

• Understand Your Strengths and Weaknesses as a Marketing Professional
• Set Goals and Create a Personal Development Plan
• Develop Leadership Skills and the Ability to Inspire and Motivate a Team
• Time Management Techniques and Prioritisation

Week 2: Networking

• Learn How to Develop Relationships with Peers, Mentors, and Industry Leaders
• Techniques for Effective Networking and Building a Professional Brand
• Create a Network of Support for Your Career Growth and Development

Week 3: Conflict Resolution

• Discover Different Conflict Resolution Styles
• Techniques for Managing and Resolving Conflict in the Workplace
• Strategies for Dealing with Different Colleagues, Clients, or Vendors

Week 4: Digital Marketing

• Discover the Latest Trends and Innovations in Digital Marketing
• Developing a Digital Marketing Strategy
• Implement a Digital Marketing Campaign Effectively

Week 5: Branding & Communications

• Developing a Strong Brand Identity
• Crafting Effective Marketing Messages
• Communicating with Stakeholders Effectively

Week 6: Data-Driven Marketing

• Understand Data Analytics and How to Use Them to Inform Marketing Decisions
• Implementing a Data-Driven Marketing Strategy
• Measuring and Analysing Marketing Campaigns