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Digital Marketing Skills Bootcamp Course

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13-week Digital Marketing Skills Bootcamp Course: Industry Expert-Led

This CPD Certified course is designed to provide a comprehensive, hands-on learning experience for anyone looking to build or enhance their career in digital marketing. Whether you’re just starting or looking to accelerate your career, this course equips you with the essential skills and strategies to excel in the fast-paced digital marketing industry.

The programme starts with marketing fundamentals, ensuring a strong foundation in core concepts like the marketing mix, target audience segmentation, and the integration of traditional and digital channels. As the course progresses, participants will delve into specialised areas such as SEO, PPC, social media marketing, analytics, and digital branding, equipping them with a well-rounded understanding of the industry.

Key features of this bootcamp include practical, real-world applications using industry-standard tools like Google Analytics, Google Ads, and content management systems (CMS) such as WordPress and Shopify. Participants will also explore emerging technologies, including integrating AI tools like ChatGPT and DALL-E, to enhance creativity and efficiency in marketing processes.

The course also emphasises career development, with workshops on performance reporting, personal branding, and LinkedIn optimisation. Mentorship sessions with industry experts provide valuable insights and guidance to prepare learners for real-world challenges. Additionally, participants will explore critical trends shaping the future of digital marketing, such as data-driven decision-making, AI adoption, and ethical marketing practices.

By the end of this 13-week bootcamp, participants will have the knowledge, certifications, and practical skills to confidently tackle roles in digital marketing, data analytics, and beyond, positioning themselves as valuable assets in today’s competitive job market.

Course overview

Week 1

Introduction to Marketing Principles

  • Marketing Defined: The role of marketing in business, core concepts, and the 4 Ps (Product, Price, Place, Promotion).
  • The Marketing Mix: Understanding how the elements of the marketing mix work together to achieve business objectives.
  • Target Audiences: Identifying and segmenting target markets, developing buyer personas.
  • Marketing Channels: Overview of traditional and digital channels (print, TV, social media, SEO, etc.).
  • Marketing Ethics: Importance of ethical considerations in marketing practices.

Week 2

Introduction to Digital Marketing:

  • Overview of Digital Marketing: Digital marketing and its impact on business performance.
  • Digital Branding: The importance of branding and its impact on website performance – Brand/non-brand mix.
  • Digital Marketing Strategy: Introduction to key elements of a successful digital marketing.
  • Introduction to all marketing channels & their relationship to the marketing mix: SEO, PPC, Email/CRM, Social, Affiliates, and Offline.
  • Digital Marketing Roles: Agency and in-house marketing structures.
  • Tools & Resources: Summary of different paid for & free tools.
  • Course overview: 10 Week Plan.

Week 3

Introduction to Analytics, Google Tag Manager & Looker Studio

  • Google analytics basics
  • How analytics has evolved from traditional Universal Analytics
  • Full interface walkthrough
  • Events and basic setup
  • Attribution modelling
  • Reporting:
    • Real-Time
    • Audiences
    • Acquisition
    • Behaviour
    • Conversions (Key Events)
  • Exploration reporting:
    • Free-form exploration
    • Funnel
    • Path
    • Segment overlap
    • User
    • Cohort
    • User lifetime
  • Q&A

Week 4

Introduction to SEO

  • What is SEO: Search Engine Optimisation
  • How search engines work
  • Search result page examples
  • SEO basics & best practices
  • How has Google evolved: Google algorithm explained
  • Areas of SEO:
    • Strategy & Research
    • Technical SEO
    • Content & on-page SEO
    • Digital PR & off-page SEO
  • User Intent
  • Scaling SEO:
    • Small Business
    • Medium Business
    • Large Scale
  • Local SEO
  • International SEO
  • Useful resources
  • Q&A

Week 5

Introduction to PPC

  • Introduction to Google Ads: Understanding the Google Ads platform for beginners.
  • Types of Google Ads activity:
    • Search ads
    • Display ads
    • Shopping ads
    • Video ads
    • App ads
    • Discovery ads
    • Local Services Ads
    • Performance Max ads
    • Smart ads
  • SEO Vs PPC: Blended search
  • Google Ads Run through
  • Creating Effective Ad Copy
  • About Performance Max campaigns
  • Keyword research & account structure
  • Q&A

Week 6

CRM and Marketing Automation

  • CRM Fundamentals: What is CRM, benefits, customer lifecycle, data management.
  • Marketing Automation: Automating tasks, lead nurturing, email campaigns, workflows.
  • CRM & Automation Tools: Overview of popular platforms (HubSpot, Salesforce, etc.).
  • Integration: How CRM and marketing automation work together to improve customer relationships.

Week 7

Website Fundamentals

  • Website Basics: How websites work, front-end vs. back-end, CMS vs. custom development.
  • User Experience (UX): Importance of UX, principles of good design, user testing.
  • Content Management Systems (CMS): In-depth look at popular platforms (WordPress, Shopify, etc.), pros, and cons.
  • Website Optimisation: Basic SEO for websites, speed, mobile-friendliness.

Week 8

Performance Reporting

  • Introduction to Performance Reporting:
  • Understanding the importance of performance reporting in business decision-making.
  • Overview of what performance reporting entails and its strategic impact.
  • Basics of analytics reporting
  • Tools for effective reporting
  • Creating reports for different audiences:
    • Tailoring reports to meet the needs of various stakeholders within the business
    • Ensuring clarity and relevance in reports to facilitate understanding and action.
  • Communicating insights
  • How to build a basic reporting pack
  • Presenting your findings
  • Q&A

Week 9

The Role of PR in Marketing

  • PR Fundamentals: What is PR, its relationship to marketing, key objectives (building relationships, managing reputation, generating publicity).
  • PR Tools and Tactics: Press releases, media relations, events, sponsorships, influencer marketing, crisis communication.
  • Digital PR: Online reputation management, social media engagement, content creation for PR purposes.
  • Measuring PR Success: Evaluating PR campaigns, media mentions, sentiment analysis.
  • Integrating PR and Marketing: How PR supports marketing efforts, aligning messaging and goals.

Week 10

Social Media Marketing

  • Social Media Landscape: Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), their demographics, and best practices.
  • Content Strategy: Developing engaging content, creating a content calendar, using visuals effectively.
  • Community Management: Building and engaging with a community, responding to comments and messages, managing online reputation.
  • Paid Social Advertising: Basics of Facebook/Instagram Ads, targeting options, ad formats.
  • Social Media Analytics: Measuring performance, tracking key metrics, using insights to improve.

Week 11

LinkedIn Optimisation and CV Writing

  • LinkedIn Profile Optimisation: Building a strong profile, keywords, recommendations, networking.
  • CV/Resume Writing: Modern resume formats, tailoring to marketing roles, highlighting skills.
  • Job Search Strategies: Using LinkedIn and other platforms effectively.
  • Personal Branding: Crafting your online presence to attract opportunities.

Week 12

Current Trends and Future of Marketing

  • Emerging Technologies: Exploring the impact of AI, virtual reality, augmented reality, and other innovations on marketing.
  • Data-Driven Marketing: The growing importance of data in decision-making and personalisation.
  • Ethical Marketing: Staying ahead of ethical challenges and ensuring responsible marketing practices.
  • Career Paths in Marketing: Discussing various roles and specialisations within the field.

Week 13

Introduction to AI

  • Understand the fundamentals and impact of digital marketing on business performance.
  • Gain proficiency in Google Analytics, including event tracking, attribution modelling and advanced reporting functionalities.
  • Acquire practical skills in SEO, from basics to advanced tactics for different scales of businesses.
  • Learn to create and manage PPC campaigns across various Google Ads formats.
  • Develop strategic marketing plans based on thorough market research and effective use of digital tools.
  • Integrate AI tools like ChatGPT and Dall-E into marketing processes to enhance creativity and efficiency.
  • Acquire basic skills in graphic and web design, focusing on user-friendly and aesthetically pleasing designs.
  • Participate in mentorship sessions and workshops to refine practical skills and apply knowledge.
  • Build and manage websites using popular platforms like Shopify, WordPress, and Magento, understanding their strengths and limitations.
  • Master the creation and presentation of performance reports tailored to different stakeholder needs.

13-week Digital Marketing Skills Bootcamp Course: Industry Expert-Led

Enrol today £750

From novice to Marketing superstar in 13 weeks

What Is Digital Marketing?

Digital marketing uses online channels, platforms, and strategies to promote products, services, or brands. Unlike traditional marketing methods, which rely on print, TV, or radio, digital marketing leverages the power of the internet to connect with audiences in a more targeted and measurable way.

Key components of digital marketing include:

  • Search Engine Optimisation (SEO): Improving a website’s visibility on search engines like Google and Bing.
  • Pay-Per-Click Advertising (PPC): Running paid ads on platforms like Google Ads and Meta.
  • Social Media Marketing: Engaging with audiences on platforms like Facebook, Instagram, LinkedIn, and TikTok.
  • Content Marketing: Creating valuable content to attract and retain a clearly defined audience.
  • Email Marketing and CRM: Building relationships and driving engagement through targeted email and retargeting campaigns.
  • Data Analytics: Measuring and optimising performance using tools like Google Analytics and other analytics reporting sweets. 

Digital marketing has become essential to modern business strategies, offering the ability to reach global audiences, personalise messaging, and track results in real-time.

Curious to learn more? Explore our in-depth guide to digital marketing for a detailed breakdown of strategies, tools, and techniques to master the digital marketing landscape.

Upskill & Development

  • Develop your strategic marketing skills.
  • Gain confidence in your abilities.
  • Improve your communication and presentation skills.

Career Growth

  • Advance your career.
  • Develop new skills.
  • Learn from experienced mentors.
  • Average Marketing Director salary: £90,000.

Programme benefits

  • Personalised mentorship.
  • 13 weeks of instructions.
  • Support securing a new role.
  • Receive CV advice, feedback & guidance.
  • Network with like-minded peers.

Key Information

  • Tuesday Evenings
  • Duration: 13 Weeks
  • Time: 2 Hours a Week
  • Virtual Tutor-led
Enquire Now

Next start date

28  January 2025 7pm-9pm

Transform your marketing career

98%

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

87%

of candidates have been promoted or found a new role after completing the course

80%

increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

100%

satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

What our students say

Mandi Webb

Marketing Manager

I can’t say enough about the impact this course has had on my career, professional growth and outlook on marketing. The depth of knowledge in just 6 weeks is truly remarkable. From shaping my own professional development and profile to the conflict management skills acquired during the course. The course is structured exceptionally and is well organised. I highly recommend and have recommended this course to my counterparts.

Otilia Simionescu

CRM Executive

The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions.

Chris Shepherd

Head of Marketing

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career.

I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more.

I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.

Brian Martin

Marketing Manager

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you’re a marketing manager seeking to push your professional journey, look no further – this course is an absolute game changer.

Conflict management, a critical skill in any professional setting, is addressed comprehensively.

Digital marketing, branding, and data-driven decision-making are explored in-depth.

It’s a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

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Yet another success story!

Adam Haugh has landed the role of Marketing Team Leader at Customer Alliance

Congratulations Adam Haugh!

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Yet another success story!

Stephanie Webster has landed the role of Marketing Director at Frenkel Topping

Congratulations Stephanie Webster!

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