How to become a Marketing Director

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CPD Certified

Marketing Leadership Programme: 6 Weeks to Mastering the CMO or Director Role

Our CPD Certified marketing leadership programme is designed to transform you into a strategic leader who can drive business growth.

According to recent Google Trends data, there is a high and increasing interest in marketing leadership roles, making now an excellent time to enhance your skills and prepare for these highly sought-after positions. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles is greater than ever.

By enquiring you will:

Get a free consultation: Speak directly with our experienced CMO to discuss your career goals and learn more about how our programme can help you achieve them. Your Options: This is a no-obligation conversation, giving you the opportunity to ask questions and see if our programme is the right fit for you. Reserve your place early: Limited spots are available, so don't miss out on this chance to secure your enrolment and start your journey to becoming a Marketing Director.
Ready to take the next step? Contact us today for a free consultation.

Are you aspiring to become a Marketing Director or Chief Marketing Officer (CMO)?

Our comprehensive CPD-Accredited Marketing training course is designed and delivered by James, an experienced Chief Marketing Officer with over two decades of hands-on experience across diverse industries. His expertise spans a broad spectrum of sectors, providing you with a holistic perspective on marketing strategies and techniques essential for reaching the pinnacle of your career.

As a member of the Chartered Institute of Marketing (CIM), James brings unparalleled professionalism and industry recognised excellence to the course. His academic prowess, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), enriches the course content with up-to-date knowledge and insights.

What sets this course apart is James’ dedication to mentoring and his ability to seamlessly integrate his teaching expertise with his extensive marketing knowledge. In addition to being an accomplished marketer, he holds a PTLLS qualification. James crafts an immersive learning journey that is both informative and engaging, making this course truly exceptional.

Embark on this six-week journey with us as James shares his insights, experiences, and proven marketing strategies. This course isn’t just about learning, it’s also an opportunity to gain a mentor in the field of marketing and expand your network.

Our programme is crafted to support your career development every step of the way, offering tailored guidance and expertise to navigate the marketing career ladder effectively. James has an extensive recruitment network and can support candidates with securing new roles.

Course overview

Week 1

Personal Development

Understand your strengths and weaknesses as a marketing professional
Set goals and create a personal development plan
Develop leadership skills and the ability to inspire and motivate a team
Time management techniques and prioritisation

Week 2

Networking

Learn how to develop relationships with peers, mentors, and industry leaders
Techniques for effective networking and building a professional brand
Create a network of support for your career growth and development.

Week 3

Conflict Resolution

Discover different conflict resolution styles
Techniques for managing and resolving conflict in the workplace
Strategies for dealing with different colleagues, clients or vendors
Imposter syndrome and how to combat those feelings

Week 4

Building an Award Winning Team

What roles are needed?
How to get the best out of team members
Having difficult conversations/managing behaviours
Marketing strategy frameworks for different business sizes
Team building & Hiring
Mentoring & Development

Week 5

Branding & Communications

Developing a strong brand identity
Crafting effective marketing messages
Communicating with stakeholders effectively
Impact of generative AI on branding and brand
Crafting creative briefs & feeding back to the wider business

Week 6

Data-Driven Marketing and Digital Marketing

Understand data analytics and how to use them to inform marketing decisions
Implementing a data-driven marketing strategy
Measuring and analysing marketing campaigns
Data-driven approaches to defining target audiences
Overview of crucial marketing metrics
Budget planning framework, prioritisation, and ROI measurement

Marketing Director Programme: 6 Weeks to become a Senior Marketer

From Marketing Manager to CMO: Six-Week Virtual Programme to help elevate your marketing career

Enrol today £699.00

Upskill & Development

Develop your strategic marketing skills
Gain confidence in your abilities
Improve your communication and presentation skills

Career Growth

Advance your career
Develop new skills
Learn from experienced mentors
Average Marketing Director salary £90,000

Programme benefits

Personalised mentorship
6 weeks of instructions
Support securing a new role
Receive CV Advice, Feedback & Guidance
Network with like-minded peers

Key Information

Wednesday Evenings
Duration: 6 Weeks
Time: 2 Hours a Week
Virtual Tutor-led

Next start date

8 January 2025 SOLD OUT

Marketing Course

Transform your marketing career

98

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

87

of candidates have been promoted or found a new role after completing the course

80

increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

100

satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

What our students say

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you're a marketing manager seeking to push your professional journey, look no further - this course is an absolute game changer. Conflict management, a critical skill in any professional setting, is addressed comprehensively. Digital marketing, branding, and data-driven decision-making are explored in-depth. It's a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

Brian MartinMarketing Manager

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career. I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more. I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.

Chris ShepherdHead of Marketing

"The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions."

Otiia SimionescuCRM Executive

Not sure how our course fits into your career?

Watch Sarah's story to find out how the course transformed her career

What Does a Chief Marketing Officer (CMO) Do?

A Chief Marketing Officer (CMO) is a pivotal figure responsible for directing a company's marketing efforts. CMOs lead marketing teams or departments, manage marketing budgets, and oversee various promotional activities. They focus on enhancing the company's public image while driving sales and profitability.

What are the key responsibilities of a CMO?

Leading and managing marketing teams. Developing and executing marketing strategies aligned with organisational goals. Conducting market research to understand consumer behaviour and preferences. Collaborating with cross-functional teams to implement integrated marketing campaigns. Managing brand positioning and ensuring consistency across all marketing materials. Analysing marketing performance data and making data-driven decisions. Staying updated on industry trends and fostering innovation for competitive advantage.

What are the differences between a CMO and a Marketing Director

The roles of Chief Marketing Officer (CMO) and Marketing Director share similarities but also have distinct differences in their scope, responsibilities, and strategic focus within an organisation:

CMO: The CMO typically holds a more strategic and executive-level position. They are responsible for setting the overall marketing vision and strategy aligned with the organisation's goals. CMOs often have a broader scope of responsibilities, including overseeing brand management, market research, product development and overall marketing performance. Marketing Director: While also involved in strategic planning, Marketing Directors tend to focus more on implementing and managing specific marketing initiatives and campaigns. They can work closely with the CMO to execute the established marketing strategy and may have a more hands-on role in day-to-day marketing operations.
Read our useful guide on becoming a Marketing Director

CMO - Chief Marketing Officer: Rising in Demand

With an all-time high interest in marketing leadership roles, now is the perfect time to enhance your skill set and prepare for these highly sought-after positions.

Recent Google Trends data highlights a surge in searches for “Chief Marketing Officer,” reflecting the growing importance of these roles across industries. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles has never been greater.
Enrol in our CPD-accredited Marketing Director Programme to confidently prepare for these critical positions. Gain the strategic insight, leadership skills, and industry knowledge you need to excel as a CMO or senior marketing leader.

Src: Google Trends