About Me
With over 20 years of experience as a senior marketing leader across diverse industries, James McCracken is a data-driven strategist dedicated to advancing the marketing profession. As Chair of CIM North West, James is passionate about empowering marketers and driving business growth through innovative, results-oriented strategies.
In 2023, James founded Frances and Kevin, a platform focused on leadership training, mentorship, and digital bootcamps. Since its inception, he has guided over 100 learners, equipping them with the skills and confidence to excel in their careers.
James’s career highlights include transformative roles such as Chief Marketing Officer for Apprentify and Head of Marketing at FI Real Estate Management, where he achieved record-breaking lead generation and team performance. His expertise in building high-performing teams, optimising campaign ROI, and leveraging data analytics underpins his commitment to developing future marketing leaders.
Through his courses, James aims to inspire marketers to embrace innovation, lead with confidence, and deliver measurable impact in an ever-evolving digital landscape.