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From In house In demand: 6 Week Training and Mentorship to Launch Your Interim Marketing Career

July dates now live

Aspiring Fractional Programme: 6 Week Training & Mentorship to Launch Your Interim Marketing Career

The demand for interim marketing professionals is skyrocketing, with businesses increasingly turning to skilled freelancers to drive strategic growth. According to Forbes, UK companies are embracing interim talent, with 41% of businesses hiring freelancers for high-level projects. This growing trend presents a unique opportunity for senior marketers to pivot from traditional in-house roles to high-impact, flexible positions. Our Aspiring Fractional Programme equips you with the tools and mentorship needed to step confidently into this thriving market, helping you take full advantage of the flexibility and autonomy freelancing offers.

If you’re a senior marketing manager or head of marketing, ready to apply your expertise across industries, this programme is for you. The rise of interim CMOs is reshaping the marketing profession, and this 6-week training course will help you position yourself as a sought-after fractional leader, capable of earning £500-£1,200 per day* while working on your terms. As the freelance market expands, now is the time to unlock new career possibilities.

Reference: Read more about the rise of freelancing and interim roles in Forbes.

Who This Is For?

Senior Marketing Managers | Heads of Marketing | Aspiring Fractional Leaders

If you’re ready to:

  • Trade office politics for autonomy
  • Apply your skills across industries
  • Earn £500-£1,200/day* while shaping your schedule (*based on 2024 UK interim rates)

This programme is your roadmap.

Mentored by James McCracken
Fractional CMO | 20+ Years Cross-Industry Experience | Career Transition Specialist

James McCracken brings over two decades of experience in marketing leadership, having successfully guided over 150 marketers into high-level interim roles. As a Chartered Marketer (CIM) and a qualified educator, James combines proven strategic frameworks with real-world recruiter insights. His deep network includes partnerships with top agencies like Hays, Michael Page, and niche interim agencies, ensuring you gain invaluable industry connections throughout your career transition.

With a robust academic foundation, including a Communications degree from the University of Lincoln and a Postgraduate diploma from The Institute of Direct and Digital Marketing (IDM), James offers a unique blend of marketing expertise and teaching excellence. He crafts an immersive learning experience, merging hands-on industry knowledge with structured mentorship to guide you through every step of your career shift.

This programme is more than just training; it’s an opportunity to be mentored by someone who has walked the path before and can help you unlock your potential as a fractional leader. James’ extensive recruitment network and proven mentorship strategies will help you build the skills to succeed and connect you with opportunities to accelerate your interim marketing career.

Course overview

Week 1

Strategic Positioning

  • Audit transferable skills & align with high-demand niches (e.g., SaaS scale-ups, PE-backed turnarounds)
  • Craft a value proposition tied to ROI: “I help X companies achieve Y in 90 days”

Week 2

Brand Building That Attracts Clients

  • Transform LinkedIn into a lead-gen tool (70% of interim roles are filled via networks)
  • Develop case studies that speak to C-suite priorities (revenue growth, market entry)

Week 3

Network-Driven Business Development

  • Master warm outreach: Convert ex-colleagues into client referrals
  • Access James’ recruiter playbook: How to get onto preferred supplier lists

Week 4

Visibility as a Growth Hacker

  • Leverage “soft PR”: Guest podcasts, bylined articles, and data-driven thought leadership
  • Template: Pitch yourself for speaking slots at industry events

Week 5

Offer Design & Deal Closing

  • Price confidently: Benchmark rates by niche and experience
  • Scripts for discovery calls that turn prospects into £15k+ contracts

Week 6

Sustainable Freelance Operations

  • Set up legally/financially (VAT, IR35, liability insurance)
  • Pipeline hacks: How to maintain 3-6 months of booked work

Post Programme Support

  • Lifetime Access to Frances & Kevin Network: Monthly masterminds, exclusive job leads, and peer accountability.
  • CPD Certification: Enhances credibility with clients and platforms like Talmix.
  • 1:1 Pitch Review: Get feedback on your proposal toolkit from James.

6 Week Training and Mentorship to Launch Your Interim Marketing Career

Weekly Training Course: Virtual Programme to help transition to a Fractional or Freelance Career

Key Information

Next start date

1 July 7pm-9pm

Transform your marketing career

98%

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

87%

of candidates have been promoted or found a new role after completing the course

80%

increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

100%

satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

What our students say

Book a call to find out more

Not sure how our course fits into your career?

Watch Sarah’s story to find out how the course transformed her career

How is interim work different from freelancing?

 Interims operate at strategic levels (e.g., leading teams, managing P&L), often filling C-suite gaps. Freelancers typically execute predefined tasks.

Yes! 60% of participants transition gradually, taking their first project during the programme.

Week 1’s skills-mapping exercise identifies your unique “zone of impact” based on market demand.