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Introduction to Digital PR

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2 Week Training Course Covering Digital PR and Content Ideation

This 2-week training course covering two sessions offers insights into the world of Digital PR. The opening session will focus on the fundamentals that can give you the knowledge to get a kickstart in the digital pr and outreach industry. This includes knowing the differences between publication industries, successful campaign examples, how to pitch to a journalist and an introduction to data campaigns.  

In addition, in the second session, there will be a full interactive workshop showcasing how to run a successful ideation for various business and brand types. 

This secondary practical session will allow you to pinpoint trending news and how this can turn into an eye-catching campaign whether this be data, creative or expert-led.

This specialised Digital PR training course is led by Rebekah, a seasoned Digital PR professional with over a decade of experience in the industry. Having worked across various roles, from managing targeted outreach and creating impactful data campaigns to building and leading digital PR teams from scratch, Rebekah’s expertise spans agency and in-house environments.
Rebekah has honed her skills in senior positions within both agencies and in-house at brands like Missguided. Her wealth of experience includes crafting successful digital PR strategies for diverse industries, running ideation workshops, and training teams on pitching to journalists and creating data-driven campaigns.

Rebekah’s practical and results-driven approach ensures you’ll gain invaluable insights into what makes a campaign successful, learn to develop standout pitches, and confidently implement creative strategies. With a track record of turning data into hit campaigns and an eye for spotting opportunities in trending news, Rebekah is perfectly positioned to guide you in mastering what makes a digital pr campaign a success.

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Course overview

Two evenings Virtual Program to help work around your busy schedule

Week 1

Introduction to Digital PR

  • Where to Start: How to identify different publication types and campaign examples that have gained notable results. This includes how to turn a campaign around after a period of no results.
  • An Introduction to Data Campaigns: The fundamentals of creating a successful data campaign, where to find data and how to utilise your clients.
  • How to Write a Brilliant Digital PR Pitch: Gain key skills on how to structure an eye catching pitch email for different types of industries, identifying what a journalist is looking for to piece together a story- getting your client results.
  • Results: Lastly, it is important to understand your coverage and how it is beneficial to your client/business. We will look at different types of links and pieces of coverage.

Week 2

Interactive Ideation Workshop:

  • Inspiration: Where to find inspiration for a solid Digital PR campaign.
  • How to run a successful ideation session: The importance of having structured ideation sessions to encourage creative juices to flow whilst sticking to a productive outline.
  • Try it for yourself: An interactive exercise to produce a campaign outline from an ideation session. This will include the headline, pitch email example, which publications you are targeting and how you will create the campaign (data, creative, expert). The session will include feedback on ideas and how these can be elevated to create multiple result opportunities.

Learning Outcomes:

  • Identifying what makes a successful Digital PR campaign
  • Understand the fundamental stages of a successful Digital PR campaign.
  • Learn to create successful Digital PR campaigns that can work for different industries.
  • Learn how to implement different Digital PR strategies depending on the client’s industry.

2 Week Training Course Covering Digital PR and Content Ideation

Enrol today £199

Enroll in our 2 week course and elevate your carrier!

Key Information

  • Wednesday Evenings
  • Duration: 2 Weeks
  • Time: 2-3 Hours per Week
  • Virtual Tutor-led
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Next start date

Intakes Monthly

When

Wednesdays 6.30pm-9.00pm

Transform your marketing career

98%

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

87%

of candidates have been promoted or found a new role after completing the course

80%

increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

100%

satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

What our students say

Mandi Webb

Marketing Manager

I can’t say enough about the impact this course has had on my career, professional growth and outlook on marketing. The depth of knowledge in just 6 weeks is truly remarkable. From shaping my own professional development and profile to the conflict management skills acquired during the course. The course is structured exceptionally and is well organised. I highly recommend and have recommended this course to my counterparts.

Otilia Simionescu

CRM Executive

The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions.

Chris Shepherd

Head of Marketing

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career.

I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more.

I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.

Brian Martin

Marketing Manager

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you’re a marketing manager seeking to push your professional journey, look no further – this course is an absolute game changer.

Conflict management, a critical skill in any professional setting, is addressed comprehensively.

Digital marketing, branding, and data-driven decision-making are explored in-depth.

It’s a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

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Yet another success story!

Adam Haugh has landed the role of Marketing Team Leader at Customer Alliance

Congratulations Adam Haugh!

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Yet another success story!

Stephanie Webster has landed the role of Marketing Director at Frenkel Topping

Congratulations Stephanie Webster!

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