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Google Analytics 4 (GA4) Training Course

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2 Week Training Course Covering GA4 Implementation, Reporting & Analysis

Are you looking to enhance your skills in data analysis and analytics to excel in your digital marketing career? It enables you to provide clear executive summaries to stakeholders within your organisation and equips you with the toolset to access actionable insights.

Our specialised training course is led by Michael, a seasoned digital marketing expert with over 15 years of experience across digital marketing and analytics, both in-house and agency side, with a wealth of experience in setting up and implementing numerous analytics and tracking implementations. This course ensures you can get the best out of your GA4’s analytics suite and convert that data into actionable insights.

Michael’s background in management accounts, coupled with his extensive tenure as digital marketing director, positions him uniquely to provide you with practical insights and strategies for success.

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His expertise spans various domains, including SEO, Analytics, paid media, and technical implementation of third-party tracking and tagging.

Why Choose Our Programme:

Our program is designed to empower you with the skills and knowledge necessary to excel in the digital marketing landscape, mainly focusing on the crucial aspect of data analysis and outlining a tried and tested reporting framework.

Course overview

Two evenings Virtual Program to help work around your busy schedule

Week 1

Introduction to GA4

  • Google Analytics Basics – Introduction
  • How Analytics Has Evolved from Traditional Universal Analytics
  • Full Interface Walkthrough
  • Events and Setup
  • Attribution Modelling
  • Reporting
    • Acquisition
    • Engagement
    • Monetisation
    • Retention
  • Setup & Data Streams
  • Data Streams – Internal Traffic, Cross-Domain & Other Settings
  • Cookie Consent Implementation
  • Implementing Custom Events & Parameters
  • Data Import and Account Linking
  • Key Events Setup

Week 2

Analytics Frameworks & Customisation

  • Google Analytics Recap
  • GTM Implementation to setup your first GA4 account
  • Downloading & Converting the Data
  • Build Your Own Reporting Templates with Google Sheet Examples
  • Exploration Report Building – Free Form, Cohort, Funnel Exploration, Path Exploration, Segment Overlap and User Lifetime
  • How to Pull Together an Impactful Summary
  • Customising your GA4 – Editing existing reports and utilising the reporting library interface
  • Interrogating the Data – Working Session

2 Weeks to Mastering GA4 & Reporting

Enrol today £199

Enroll in our 2 week course and elevate your carrier!

Useful Information:

What is an executive summary?

An executive summary provides a concise overview of a document or a report. By condensing important information for key stakeholders within a business and includes key details crucial for decision-making.

A well-crafted executive summary follows a structured format by addressing the problem, recommending solutions, the value & impact and is backed up with supporting data. It offers stakeholders a bigger picture view and should be easily digestible by the reader.

  • Google Analytics 4 Fundamentals
  • How GA4 Has Evolved from Traditional Universal Analytics
  • How to Set Up and Manage Your Own GA4 Property
  • Events – How They Work
  • Events – Built-in GA4 Events
  • Events – Setup of Custom Events
  • Events – Key Events (Previously Called Conversions)
  • Reporting – Standard Built-in Report Management: Acquisition, Engagement, Monetisation, Retention, Demographic and Technology Report Competency
  • Exploration Reporting – Path Analysis, Funnel Exploration, User Explorer, Segment Overlap & Free-form Reporting
  • Current Limitations of GA4
  • The Future of Google Analytics 4
  • What is Google Tag Manager
  • GTM – Integration with GA4 and Third-party Tracking
  • Data Analysis
  • Report Writing & Executive Summaries
  • Summarising Your Performance and Executive Summaries

Google Analytics 4 (GA4) is an analytics service designed to track and measure user engagement across both websites and applications. Unlike Universal Analytics, GA4 shifts from session and cookie-based tracking to an event-based data collection approach, providing a deeper understanding of user interactions across a combined web and App journey if necessary. This allows for a more granular customer journey analysis, encompassing everything from engagement to retention and revenue generation.

In addition, GA4 incorporates enhanced controls such as cookieless measurement and advanced modelling of user behaviours and key events. With these capabilities, GA4 equips businesses and marketers with the tools to make informed, data-driven marketing decisions.

Michael Scowcroft

Key Information

  • Wednesday Evenings
  • Duration: 2 Weeks
  • Time: 2-3 Hours per Week
  • Virtual Tutor-led
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Next start date

Intakes Monthly

When

Wednesdays 6.30pm-9.00pm

Transform your marketing career

98%

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

87%

of candidates have been promoted or found a new role after completing the course

80%

increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

100%

satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

What our students say

Mandi Webb

Marketing Manager

I can’t say enough about the impact this course has had on my career, professional growth and outlook on marketing. The depth of knowledge in just 6 weeks is truly remarkable. From shaping my own professional development and profile to the conflict management skills acquired during the course. The course is structured exceptionally and is well organised. I highly recommend and have recommended this course to my counterparts.

Otilia Simionescu

CRM Executive

The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions.

Chris Shepherd

Head of Marketing

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career.

I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more.

I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.

Brian Martin

Marketing Manager

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you’re a marketing manager seeking to push your professional journey, look no further – this course is an absolute game changer.

Conflict management, a critical skill in any professional setting, is addressed comprehensively.

Digital marketing, branding, and data-driven decision-making are explored in-depth.

It’s a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

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Yet another success story!

Adam Haugh has landed the role of Marketing Team Leader at Customer Alliance

Congratulations Adam Haugh!

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Yet another success story!

Stephanie Webster has landed the role of Marketing Director at Frenkel Topping

Congratulations Stephanie Webster!

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