The Marketing Leadership Skills Employers Are Looking For in 2026 (and How to Build Them)
Marketing leadership is changing, and fast. In conversations with employers, CMOs and programme participants, one theme keeps coming up: The most valuable […]
From Marketing Manager to Marketing Director: The Practical Roadmap to Stepping Up to Leadership
For many senior marketers, the jump from Marketing Manager to Marketing Director isn’t about being better at campaigns; it’s about becoming a […]
How to Start a Marketing Career: A Step-by-Step Guide for Graduates & Career Switchers
Marketing is a constantly evolving field with growing demand. UK marketing roles are projected to grow 8% from 2023–2033), according to prospects.ac.uk, […]
How to Become a Marketing Director
A Marketing Director is a senior leader strategising and overseeing a company’s marketing efforts. They craft the big-picture plan, manage campaigns and […]
Upskilling for Marketing Professionals: How to Get Your Employer to Fund Leadership Training
In today’s fast-evolving marketing environment, UK professionals must continuously upskill to stay relevant. The rise of digital tools and AI means core […]
How to Develop Your Marketing Skills Through Online Courses
Marketing is a cornerstone of business success, bridging the gap between products or services and those needing them. It builds trust, fosters […]
Hitting the Glass Ceiling: Why Some Marketing Managers Never Make it to Director
The jump from Operational Marketing Manager to Marketing Director is a significant one. It requires more than just brilliant execution – it […]
UK Marketing Salary in 2024: Boost Your Earnings with Upskilling
Are you a marketing professional in the UK wondering about the average salary in 2024? Or are you considering a career in […]
Convincing Your Boss: How to Write a Business Case for Funding Your Course on Frances & Kevin
Frances & Kevin offer a wealth of courses that can equip you with valuable skills to benefit both you and your company. […]
From Aspirations to Accolades: Building a High-Performing Marketing Team
In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. […]
Silencing the Imposter: Overcoming Self-Doubt
For many marketing professionals in the UK, the bustling landscape of brand storytelling and data-driven campaigns harbours a hidden nemesis: the pervasive […]