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Introduction to Digital PR Training Course
Introduction to Digital PR Training Course
About Course
2 Week Training Course Covering Digital PR and Content Ideation
This 2-week training course covering two sessions offers insights into the world of Digital PR. The opening session will focus on the fundamentals that can give you the knowledge to get a kickstart in the digital pr and outreach industry. This includes knowing the differences between publication industries, successful campaign examples, how to pitch to a journalist and an introduction to data campaigns.
In addition, in the second session, there will be a full interactive workshop showcasing how to run a successful ideation for various business and brand types.
This secondary practical session will allow you to pinpoint trending news and how this can turn into an eye-catching campaign whether this be data, creative or expert-led.
Course Overview
Two evenings Virtual Program to help work around your busy schedule
Week 1
Introduction to Digital PR
- Where to Start: How to identify different publication types and campaign examples that have gained notable results. This includes how to turn a campaign around after a period of no results.
- An Introduction to Data Campaigns: The fundamentals of creating a successful data campaign, where to find data and how to utilise your clients.
- How to Write a Brilliant Digital PR Pitch: Gain key skills on how to structure an eye catching pitch email for different types of industries, identifying what a journalist is looking for to piece together a story- getting your client results.
- Results: Lastly, it is important to understand your coverage and how it is beneficial to your client/business. We will look at different types of links and pieces of coverage.
Week 2
Interactive Ideation Workshop:
- Inspiration: Where to find inspiration for a solid Digital PR campaign.
- How to run a successful ideation session: The importance of having structured ideation sessions to encourage creative juices to flow whilst sticking to a productive outline.
- Try it for yourself: An interactive exercise to produce a campaign outline from an ideation session. This will include the headline, pitch email example, which publications you are targeting and how you will create the campaign (data, creative, expert). The session will include feedback on ideas and how these can be elevated to create multiple result opportunities.
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