Unlock the Potential of Your Business with Expert-Led Marketing Training
Our CPD-accredited Business Marketing Course is specifically crafted for business owners and marketing professionals eager to enhance their skills. It is taught by James, a distinguished Fellow of the Chartered Institute of Marketing (CIM) and an experienced Chief Marketing Officer with over 20 years in the industry. This course provides practical insights and hands-on learning to empower you to grow your brand, attract customers, and drive business success.
Whether new to marketing or looking to refine your strategy, this business and marketing course covers everything you need to succeed and grow your business. Focusing on several areas across digital marketing, consumer behaviour, content creation, and analytics.
Are you ready to take your marketing career to the next level? Our CPD-accredited Business Marketing Programme is designed to transform you into a strategic leader capable of driving business growth.
Get a free consultation: Speak directly with our experienced CMO to discuss your career goals and learn more about how our programme can help you achieve them.
Your Options: This is a no-obligation conversation, giving you the opportunity to ask questions and see if our programme is the right fit for you.
Reserve your place early: Limited spots are available, so take advantage of this chance to secure your enrolment and start your journey to growing your business.
Course Highlights
Program Benefits:
- Personalised Mentorship: Weekly live sessions and one-on-one feedback from James, an industry expert.
- Real-World Applications: Learn practical skills to implement immediately to see measurable business results.
- Flexible, Online Learning: Designed for busy professionals, this course allows you to learn at your own pace with full access to materials and interactive online sessions.
Why Choose This Business Marketing Course?
- Gain essential skills to grow your business, whether it’s through enhancing customer relationships, expanding your online presence, or improving sales.
- Receive business marketing templates (reporting, frameworks, and documentation), open new career opportunities, and save time and money.
- Learn alongside other small business owners and marketing professionals, building a network of like-minded peers.
Marketing Course for Businesses
Foundations of Business Marketing and Customer Understanding
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Introduction to Business Marketing Fundamentals: Explore the core principles of marketing and how they drive business growth.
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Consumer Behavior Insights: Discover the psychology behind buying decisions and learn how to influence your target audience effectively.
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Marketing Basics for Small Businesses: Topics include market segmentation, target markets, and an in-depth look at the marketing mix (product, price, place, promotion).
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Case Study Review: Analyse a real-world example of how understanding consumer needs leads to successful marketing strategies.
Market Research for Small to Medium-Sized Businesses and Consumer Analysis
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Conducting Effective Market Research: Learn how to gather and analyse data to understand your customers better and anticipate market trends.
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Research Techniques: Discover primary vs. secondary research methods and learn to interpret data for business insights.
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Behavioral Analysis in Marketing: Gain a deeper understanding of psychological theories such as perception, memory, and decision-making to craft more targeted marketing efforts.
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Actionable Project: Develop a simple research project tailored to your business, with guidance on interpreting the findings for better marketing decisions.
Digital Marketing Essentials
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Digital Marketing Foundations: Overview of the essential digital channels, including SEO, social media, PPC, and email marketing.
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Building Your Digital Marketing Strategy: Learn to create an actionable digital strategy that supports your business goals.
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Trends in Digital Marketing: Discover emerging technologies in digital marketing, such as the metaverse, Social (TikTok Search), and AI.
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Practical Skills Application: Craft a digital marketing plan and define key performance indicators (KPIs) to track effectiveness.
Social Media, Content Marketing, and SEO for Business Success
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Social Media Marketing: Learn to choose the best platforms for your brand, create engaging content, and use social media advertising effectively.
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Content Marketing for Customer Retention: Build a content marketing plan to attract, engage, and retain customers.
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SEO Essentials: Learn fundamental SEO techniques like keyword research, on-page SEO, Technical SEO and link-building (Digital PR) to boost your business’s visibility online.
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Hands-On Assignment: Develop a social and content calendar with SEO-focused blog ideas that can be tailored towards social posts and attract backlinks to your site.
Strategic Marketing, Competitive Analysis, and Brand Management
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Advanced Marketing Strategy: Assess your market position using tools & Frameworks.
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Branding and Competitive Analysis: Learn to develop a unique brand voice and identity that resonates with your audience and stands out from competitors.
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Pricing and Positioning: Understand how to price and position your products or services for maximum impact.
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Mini-Project: Conduct a strategic brand analysis on a competitor and outline a branding strategy for your business or mock brand.
Sales, CRM, Advanced Analytics, and Capstone (Final) Project
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Sales Strategy and Customer Relationship Management (CRM): Implement effective sales techniques and CRM practices to boost customer loyalty.
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Marketing Analytics and ROI Measurement: Gain skills in data collection, customer segmentation, calculating ROI, and adjusting strategies based on analytics.
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Capstone Project: Create a comprehensive marketing plan that includes insights from all modules and showcases your newfound knowledge and skills.
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Presentation and Feedback: Present your plan for peer review and receive valuable feedback, preparing you to apply these strategies directly to your business.
Upskill & Development
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Develop your strategic marketing skills
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Gain confidence in your abilities
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Improve your communication and presentation skills
Business Growth
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New strategie to grow your business
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Develop new skills
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Learn from experienced mentors
Programme benefits
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Personalised mentorship
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6 weeks of instructions
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Real-World Applications
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Flexible, Online Learning
Key Information
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Thursday Evening
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Duration: 6 Weeks
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Time: 2.5 Hours a Week
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Online Tutor-led
Next start date
Flexible
What our students say
Not sure how our course fits into your career?
Watch Sarah's story to find out how the course transformed her career
FAQs
This course is ideal for small to medium-sized business owners, marketing professionals, and anyone looking to deepen their knowledge of business marketing strategies. It’s also suitable for career changers wanting to build a foundation in marketing.
Formal marketing experience is optional. While some knowledge of basic business practices may be helpful, this course covers all foundational concepts and builds up to advanced strategies.
Unlike other generic marketing courses, this programme is led by an industry expert with over 20 years of experience. It includes personal mentorship, hands-on projects, and tailored content designed for businesses and professionals.
The course is divided into six weekly modules, each focusing on a different aspect of marketing, from foundational principles to advanced digital and strategic marketing. It includes assignments, interactive tutorials, and a final project.
Yes, while the course follows a weekly structure, you can access materials and complete assignments at your convenience. However, live sessions and feedback opportunities provide extra guidance if you choose to follow the scheduled pace.
You’ll need a reliable internet connection, a computer with an up-to-date operating system, and essential office software. Access to Excel or similar software is also recommended for the analytics module.
You’ll have access to James and a dedicated networking group where you can connect with peers, ask questions, and get feedback. Regular live sessions also provide real-time support and guidance on course materials.
There is a final project to help test your understanding of the marketing principles and provide valuable feedback.
Each module provides practical assignments and projects you can immediately apply to your business. By the end of the course, you’ll have a complete marketing plan tailored to your business goals and the tools and confidence to implement it.
Relevant Guides
Convincing Your Boss: How to Write a Business Case for Funding Your Course
Frances & Kevin offer a wealth of courses that can equip you with valuable skills to benefit both you and your company. But securing internal funding to pursue a course can feel like scaling Ben Nevis. Fear not, this blog will guide you through crafting a compelling business case that gets your boss nodding enthusiastically to your Frances & Kevin course.
From Aspirations to Accolades: Building a High-Performing Marketing Team
This blog post delves into the core principles that underpin the development of a high-performing marketing team, one capable of consistently delivering campaigns that not only resonate with audiences, but also drive tangible business results.
Is Marketing Strategy Important?
effective marketing plays a pivotal role in driving growth and capturing the attention of potential customers. However, simply implementing marketing tactics without a well-defined marketing strategy can lead to wasted resources and missed opportunities. In this blog post, we will explore the significance of marketing strategy and why it is essential for businesses striving for long-term success.