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Business Marketing Course for Professionals and Small Business Owners

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Unlock the Potential of Your Business with Expert-Led Marketing Training

Our CPD-accredited Business Marketing Course is specifically crafted for business owners and marketing professionals eager to enhance their skills. It is taught by James, a distinguished Fellow of the Chartered Institute of Marketing (CIM) and an experienced Chief Marketing Officer with over 20 years in the industry. This course provides practical insights and hands-on learning to empower you to grow your brand, attract customers, and drive business success.
Whether new to marketing or looking to refine your strategy, this business and marketing course covers everything you need to succeed and grow your business. Focusing on several areas across digital marketing, consumer behaviour, content creation, and analytics.
Are you ready to take your marketing career to the next level? Our CPD-accredited Business Marketing Programme is designed to transform you into a strategic leader capable of driving business growth.

Course Highlights

Program Benefits:
  • Personalised Mentorship: Weekly live sessions and one-on-one feedback from James, an industry expert.
  • Real-World Applications: Learn practical skills to implement immediately to see measurable business results.
  • Flexible, Online Learning: Designed for busy professionals, this course allows you to learn at your own pace with full access to materials and interactive online sessions.

Why Choose This Business Marketing Course?

  • Gain Essential Skills to grow your business, whether it’s through enhancing customer relationships, expanding your online presence, or improving sales.
  • Receive Business Marketing Templates (reporting, frameworks, and documentation), open new career opportunities, and save time and money.
  • Learn Alongside Other Small Business Owners and Marketing Professionals, building a network of like-minded peers.

Marketing Course for Businesses

Week 1

Foundations of Business Marketing and Customer Understanding

  • Introduction to Business Marketing Fundamentals: Explore the core principles of marketing and how they drive business growth.
  • Consumer Behavior Insights: Discover the psychology behind buying decisions and learn how to influence your target audience effectively.
  • Marketing Basics for Small Businesses: Topics include market segmentation, target markets, and an in-depth look at the marketing mix (product, price, place, promotion).
  • Case Study Review: Analyse a real-world example of how understanding consumer needs leads to successful marketing strategies.

Week 2

Market Research for Small to Medium-Sized Businesses and Consumer Analysis

  • Conducting Effective Market Research: Learn how to gather and analyse data to understand your customers better and anticipate market trends.
  • Research Techniques: Discover primary vs. secondary research methods and learn to interpret data for business insights.
  • Behavioral Analysis in Marketing: Gain a deeper understanding of psychological theories such as perception, memory, and decision-making to craft more targeted marketing efforts.
  • Actionable Project: Develop a simple research project tailored to your business, with guidance on interpreting the findings for better marketing decisions.

Week 3

Digital Marketing Essentials

  • Digital Marketing Foundations: Overview of the essential digital channels, including SEO, social media, PPC, and email marketing.
  • Building Your Digital Marketing Strategy: Learn to create an actionable digital strategy that supports your business goals.
  • Trends in Digital Marketing: Discover emerging technologies in digital marketing, such as the metaverse, Social (TikTok Search), and AI.
  • Practical Skills Application: Craft a digital marketing plan and define key performance indicators (KPIs) to track effectiveness.

Week 4

Social Media, Content Marketing, and SEO for Business Success

  • Social Media Marketing: Learn to choose the best platforms for your brand, create engaging content, and use social media advertising effectively.
  • Content Marketing for Customer Retention: Build a content marketing plan to attract, engage, and retain customers.
  • SEO Essentials: Learn fundamental SEO techniques like keyword research, on-page SEO, Technical SEO and link-building (Digital PR) to boost your business’s visibility online.
  • Hands-On Assignment: Develop a social and content calendar with SEO-focused blog ideas that can be tailored towards social posts and attract backlinks to your site.

Week 5

Strategic Marketing, Competitive Analysis, and Brand Management

  • Advanced Marketing Strategy: Assess your market position using tools & frameworks.
  • Branding and Competitive Analysis: Learn to develop a unique brand voice and identity that resonates with your audience and stands out from competitors.
  • Pricing and Positioning: Understand how to price and position your products or services for maximum impact.
  • Mini-Project: Conduct a strategic brand analysis on a competitor and outline a branding strategy for your business or mock brand.

Week 6

Sales, CRM, Advanced Analytics, and Capstone (Final) Project

  • Sales Strategy and Customer Relationship Management (CRM): Implement effective sales techniques and CRM practices to boost customer loyalty.
  • Marketing Analytics and ROI Measurement: Gain skills in data collection, customer segmentation, calculating ROI, and adjusting strategies based on analytics.
  • Capstone Project: Create a comprehensive marketing plan that includes insights from all modules and showcases your newfound knowledge and skills.
  • Presentation and Feedback: Present your plan for peer review and receive valuable feedback, preparing you to apply these strategies directly to your business.

Accelerate your business with our 6 week marketing course

Enrol today £599.00
Join our marketing course to connect with fellow professionals, exchange insights, and elevate your business.

Upskill & Development

  • Develop your strategic marketing skills.
  • Gain confidence in your abilities.
  • Improve your communication and presentation skills.

Business Growth

  • New Strategies to Grow Your Business
  • Develop New Skills
  • Learn from Experienced Mentors

Programme benefits

  • Personalised Mentorship
  • 6 Weeks of Instructions
  • Real-World Applications
  • Flexible, Online Learning

Key Information

  • Thursday Evening
  • Duration: 6 Weeks
  • Time: 2.5 Hours a Week
  • Online Tutor-led
Enquire Now

Next start date

Flexible

What our students say

Mandi Webb

Marketing Manager

I can’t say enough about the impact this course has had on my career, professional growth and outlook on marketing. The depth of knowledge in just 6 weeks is truly remarkable. From shaping my own professional development and profile to the conflict management skills acquired during the course. The course is structured exceptionally and is well organised. I highly recommend and have recommended this course to my counterparts.

Otilia Simionescu

CRM Executive

The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions.

Chris Shepherd

Head of Marketing

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career.

I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more.

I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.

Brian Martin

Marketing Manager

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you’re a marketing manager seeking to push your professional journey, look no further – this course is an absolute game changer.

Conflict management, a critical skill in any professional setting, is addressed comprehensively.

Digital marketing, branding, and data-driven decision-making are explored in-depth.

It’s a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

View all Case Studies

Book a call to find out more

Not sure how our course fits into your career?

Watch Sarah’s story to find out how the course transformed her career

Who is this business marketing course for?
This course is ideal for small to medium-sized business owners, marketing professionals, and anyone looking to deepen their knowledge of business marketing strategies. It’s also suitable for career changers wanting to build a foundation in marketing.
Formal marketing experience is optional. While some knowledge of basic business practices may be helpful, this course covers all foundational concepts and builds up to advanced strategies.
Unlike other generic marketing courses, this programme is led by an industry expert with over 20 years of experience. It includes personal mentorship, hands-on projects, and tailored content designed for businesses and professionals.
The course is divided into six weekly modules, each focusing on a different aspect of marketing, from foundational principles to advanced digital and strategic marketing. It includes assignments, interactive tutorials, and a final project.
Yes, while the course follows a weekly structure, you can access materials and complete assignments at your convenience. However, live sessions and feedback opportunities provide extra guidance if you choose to follow the scheduled pace.
You’ll need a reliable internet connection, a computer with an up-to-date operating system, and essential office software. Access to Excel or similar software is also recommended for the analytics module.
You’ll have access to James and a dedicated networking group where you can connect with peers, ask questions, and get feedback. Regular live sessions also provide real-time support and guidance on course materials.
There is a final project to help test your understanding of the marketing principles and provide valuable feedback.
Each module provides practical assignments and projects you can immediately apply to your business. By the end of the course, you’ll have a complete marketing plan tailored to your business goals and the tools and confidence to implement it.

CMO - Chief Marketing Officer: Rising in Demand

With an all-time high interest in marketing leadership roles, now is the perfect time to enhance your skill set and prepare for these highly sought-after positions.
Recent Google Trends data highlights a surge in searches for “Chief Marketing Officer,” reflecting the growing importance of these roles across industries. As businesses prioritise strategic marketing leadership, the demand for skilled professionals to fill these roles has never been greater.
Enrol in our CPD-accredited Marketing Director Programme to confidently prepare for these critical positions. Gain the strategic insight, leadership skills, and industry knowledge you need to excel as a CMO or senior marketing leader.

Src: Google Trends

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Yet another success story!

Adam Haugh has landed the role of Marketing Team Leader at Customer Alliance

Congratulations Adam Haugh!

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Yet another success story!

Stephanie Webster has landed the role of Marketing Director at Frenkel Topping

Congratulations Stephanie Webster!

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