Created by PR Smith, SOSTAC® is used by marketing professionals and business leaders around the world, because it works. It’s logical, memorable, and gives you a clear structure to build smarter strategies, faster.
What sets this course apart is James’ dedication to mentoring and his ability to seamlessly integrate his teaching expertise with his extensive marketing knowledge. In addition to being an accomplished marketer, he holds a PTLLS qualification. James crafts an immersive learning journey that is both informative and engaging, making this course truly exceptional.
Embark on this six-week journey with us as James shares his insights, experiences, and proven marketing strategies. This course isn’t just about learning, it’s also an opportunity to gain a mentor in the field of marketing and expand your network.
Our programme is crafted to support your career development every step of the way, offering tailored guidance and expertise to navigate the marketing career ladder effectively. James has an extensive recruitment network and can support candidates with securing new roles.
Build marketing plans that actually hold together.
In this intermediate-level masterclass, you’ll learn how to construct an effective marketing plan using the full SOSTAC® framework — with a strong emphasis on the starting point that most people rush: situation analysis and customer insight.
You’ll leave knowing exactly what belongs in a plan, how each element connects to the next, and how to structure your thinking so that your strategy has real foundations.
Become the strategist your team needs.
This advanced-level masterclass is built for marketing professionals who want to write, review and improve strategic plans with real confidence — not just follow a template.
You’ll develop your own strategy from scratch, identify and fix weaknesses in existing plans, and learn how to reduce planning risk while driving stronger commercial results.
Because it just makes sense.
SOSTAC® — Situation, Objectives, Strategy, Tactics, Action, Control — gives marketers a common language for planning that's simple enough to remember, rigorous enough to trust, and flexible enough to apply to almost any challenge.
Created by PR Smith, the framework has been voted one of the Top 3 Business Models in the world by the Chartered Institute of Marketing's Centenary Poll. It's used across industries, company sizes and markets — from ambitious independents to large enterprise teams.
PR Smith is a marketing consultant, bestselling business author and international speaker. A Fellow of the Chartered Institute of Marketing and the Institute of Digital Marketing, he has worked with hundreds of organisations — from fast-growth start-ups to established global brands.
He is the creator of the SOSTAC® Planning framework and the Great Sportsmanship Programme, and serves as a guest lecturer at Technological University Dublin and Cardiff University.
Get everyone speaking the same language — and planning to the same standard.
We offer bespoke SOSTAC® training solutions for groups of up to 15 people, delivered remotely or at your own site. If you want your team to plan better and think more strategically, this is where to start.
