About Me
I am an experienced Influencer and Social Media Marketing expert with a proven track record spanning over 8 years in the fashion and beauty industries. Specialising in meaningful brand campaigns and innovative, 360-channel strategies, I thrive on delivering data-driven solutions that connect brands with their audiences and achieve measurable results.
Throughout my career, I’ve worked with renowned brands, shaping impactful influencer programs and social media strategies. As Senior Influencer Manager for a global fashion company, I manage strategic influencer collaborations that drive brand engagement while aligning with business goals.
In previous roles, I led global influencer marketing strategies at WE ARE PARADOXX and THG, where I developed expertise in contract negotiation, event management, and scaling campaigns to international markets. My journey began at Missguided, where I laid the foundation for my career in social media, honing my ability to combine creativity with strategic marketing insights.
This breadth of experience makes me uniquely positioned to lead influencer marketing sessions and training. I understand brands’ challenges when navigating the rapidly shifting trends, platforms, and social media tactics and have developed actionable strategies to overcome them. My sessions focus on equipping learners with the tools and insights they need to confidently create and execute influencer campaigns that resonate with their audience and deliver tangible results.
Whether it’s crafting authentic brand partnerships, leveraging data to inform decisions, or creating strategies that balance creativity with ROI, I’m passionate about empowering others to excel in the ever-changing world of influencer marketing.
