The Marketing Leadership Skills Employers Are Looking For in 2026 (and How to Build Them)
Marketing leadership is changing, and fast. In conversations with employers, CMOs and programme participants, one theme keeps coming up: The most valuable […]
From Marketing Manager to Marketing Director: The Practical Roadmap to Stepping Up to Leadership
For many senior marketers, the jump from Marketing Manager to Marketing Director isn’t about being better at campaigns; it’s about becoming a […]
How to Start a Marketing Career: A Step-by-Step Guide for Graduates & Career Switchers
Marketing is a constantly evolving field with growing demand. UK marketing roles are projected to grow 8% from 2023–2033), according to prospects.ac.uk, […]
How to Become a Marketing Director
A Marketing Director is a senior leader strategising and overseeing a company’s marketing efforts. They craft the big-picture plan, manage campaigns and […]
Upskilling for Marketing Professionals: How to Get Your Employer to Fund Leadership Training
In today’s fast-evolving marketing environment, UK professionals must continuously upskill to stay relevant. The rise of digital tools and AI means core […]
Why Outsourcing Marketing & Fractional CMO Support Can Complement Your Team
In today’s dynamic business world, effective marketing is no longer a “nice-to-have” – it’s the engine of growth. Whether you’re a nimble […]
Hitting the Glass Ceiling: Why Some Marketing Managers Never Make it to Director
The jump from Operational Marketing Manager to Marketing Director is a significant one. It requires more than just brilliant execution – it […]
Common Mistakes to Avoid When Setting Up Google Analytics 4
At Frances and Kevin, our team has supported numerous clients in setting up Google Analytics 4 (GA4) and migrating them from Universal […]
Launching Your Marketing Career: A Beginner’s Guide
The world of marketing is exciting and ever-evolving. It’s no wonder you’re drawn to this dynamic field! But how do you […]
Top 10 Tips for a Brilliant Marketing CV
Crafting a compelling CV is key to landing your dream job in marketing. Here are our top 10 tips to help you […]
From Aspirations to Accolades: Building a High-Performing Marketing Team
In the fiercely competitive landscape of modern business, a robust and effective marketing team is no longer a luxury, but a necessity. […]
Silencing the Imposter: Overcoming Self-Doubt
For many marketing professionals in the UK, the bustling landscape of brand storytelling and data-driven campaigns harbours a hidden nemesis: the pervasive […]