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Graduate Marketing Starter Course

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Your First Marketing Role: Graduate Marketing Starter Course

Industry Expert-Led • CPD Certified

This CPD-certified 3-week course is designed to provide recent graduates and aspiring marketers with a practical, mentor-led pathway into the world of marketing. Whether you’ve studied marketing or are simply curious about the industry, this accessible programme bridges the gap between academic theory and real-world application, helping you secure and succeed in your first marketing role.

The course begins with a comprehensive introduction to how marketing teams operate in different business environments, exploring both strategic functions and day-to-day activities. You’ll learn how to distinguish between “busy” and impactful marketing, understand common team structures, and explore the fundamentals of content, social, email, paid media, branding, and analytics.

Throughout the three weeks, you’ll be guided through walkthroughs and demonstrations of industry-standard tools, including Canva, Google Analytics, Meta Ads Manager, and LinkedIn, providing you with the practical understanding necessary to build your confidence and skill set. The final week is dedicated to employability, with direct support from Frances & Kevin to help you create a standout portfolio, CV, and LinkedIn profile that attracts hiring managers.

By the end of this course, you’ll walk away with the practical tools, industry insight, and job-ready assets to kickstart your career in marketing.

Course overview

Week 1

Introduction to Marketing

  • What is marketing in today’s business world?
  • Key differences between small vs. large marketing teams
  • Overview of common marketing roles & responsibilities
  • The customer journey: awareness to conversion
  • Busy vs. effective marketing: spotting the difference
  • Understanding in-house, agency, and freelance roles
  • Introduction to core marketing channels:
    • organic (SEO)
    • Paid
    • AI
    • Owned
  • Real-world marketing team structures
  • Sector-specific marketing (e.g. education, property, training)
  • Q&A + Reflections

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Week 2

Marketing Tools, Channels & Campaigns

  • Creating branded content
  • Social Media 101: platforms, scheduling, engagement
  • Content marketing fundamentals 
    • Blogs
    • Video
    • Visuals
    • etc
  • Email marketing basics and campaign examples
  • Paid media introduction: Meta Ads & Google Ads
  • Analytics & reporting tools: GA4, Looker Studio, UTM tracking
  • Branding: brand voice, tone, consistency
  • Campaign planning: goals, KPIs, and tracking
  • Essential marketing tools stack (Trello, Mailchimp, etc.)
  • Q&A + Mini Project Brief

Week 3

Getting Hired & Building Your Brand

  • Building a standout CV for marketing roles
  • How to tailor your application for different job types
  • Creating a job-ready LinkedIn profile
  • Building your first marketing portfolio (even without experience)
  • Interview prep: questions, tasks, and how to stand out
  • Role types, salary expectations, and career progression
  • What hiring managers look for in junior marketers
  • Common job descriptions decoded: what they mean
  • Finalising your personal career roadmap
  • Q&A + Portfolio Showcase

Your First Marketing Role: Graduate Marketing Starter Course

Enrol today £150

From Graduate to Marketing Superstar in 3 Weeks

What Is Digital Marketing?

Digital marketing uses online channels, platforms, and strategies to promote products, services, or brands. Unlike traditional marketing methods, which rely on print, TV, or radio, digital marketing leverages the power of the internet to connect with audiences in a more targeted and measurable way.

Key components of digital marketing include:

  • Search Engine Optimisation (SEO): Improving a website’s visibility on search engines like Google and Bing.
  • Pay-Per-Click Advertising (PPC): Running paid ads on platforms like Google Ads and Meta.
  • Social Media Marketing: Engaging with audiences on platforms like Facebook, Instagram, LinkedIn, and TikTok.
  • Content Marketing: Creating valuable content to attract and retain a clearly defined audience.
  • Email Marketing and CRM: Building relationships and driving engagement through targeted email and retargeting campaigns.
  • Data Analytics: Measuring and optimising performance using tools like Google Analytics and other analytics reporting sweets. 

Digital marketing has become essential to modern business strategies, offering the ability to reach global audiences, personalise messaging, and track results in real-time.

Curious to learn more? Explore our in-depth guide to digital marketing for a detailed breakdown of strategies, tools, and techniques to master the digital marketing landscape.

Upskill & Development

  • Develop your strategic marketing skills.
  • Gain confidence in your abilities.
  • Improve your communication and presentation skills.

Career Growth

  • Advance your career.
  • Develop new skills.
  • Learn from experienced mentors.

Programme benefits

  • Personalised mentorship.
  • 3 weeks of instructions.
  • Support securing a new role.
  • Receive CV advice, feedback & guidance.
  • Network with like-minded peers.

Key Information

  • Tuesday Evenings
  • Duration: 3 Weeks
  • Time: 2 Hours a Week
  • Virtual Tutor-led
Enquire Now

Next start date

June 24th 2025 7pm-9pm

Transform your marketing career

98%

candidates achieved a significant skill improvement compared to their baseline knowledge before starting the course.

87%

of candidates have been promoted or found a new role after completing the course

80%

increase in conflict management resolution, equipping candidates with essenital tools to navigate workplace challenges.

100%

satisfaction rate, reflecting the value and positive impact the Marketing Launchpad Programme delivers

What our students say

Mandi Webb

Marketing Manager

I can’t say enough about the impact this course has had on my career, professional growth and outlook on marketing. The depth of knowledge in just 6 weeks is truly remarkable. From shaping my own professional development and profile to the conflict management skills acquired during the course. The course is structured exceptionally and is well organised. I highly recommend and have recommended this course to my counterparts.

Otilia Simionescu

CRM Executive

The course offered me the chance to have discussions with like-minded people outside of the normal day-to-day sprints. It was eye-opening to listen to other course attendees on their experiences and make reflections on my own role and current situation. James was very good at engaging with each and one of us, helping with the flow of the discussion points and brainstorming ideas. More importantly, it has allowed me to shape my personal objectives and develop a personal development plan with a clear short and long-term focus. Overall, the experience provided me with a great space for sharing and collaborations as well as new perspectives on how to manage career progressions.

Chris Shepherd

Head of Marketing

Having completed the Advanced Marketing Professional Development course, and I found it to be exceptional. The course is well-structured, covering a comprehensive range of topics crucial for any marketing professional looking to advance their career.

I benefited most from the Networking and Conflict Resolution modules. James, demonstrated a superior knowledge and made the complexities come together seamlessly. The way James teaches significantly boosted my confidence, not just in my current role but also in my potential to achieve more.

I highly recommend this course to anyone looking to advance their marketing career, especially those who may be held back by imposter syndrome. This course provides the tools, knowledge, and confidence needed to take that next step.

Brian Martin

Marketing Manager

I recently had the privilege of participating in the Marketing Launchpad Programme. I can confidently say that it was a transformative experience. If you’re a marketing manager seeking to push your professional journey, look no further – this course is an absolute game changer.

Conflict management, a critical skill in any professional setting, is addressed comprehensively.

Digital marketing, branding, and data-driven decision-making are explored in-depth.

It’s a fantastic opportunity to advance your marketing career, develop essential skills, and connect with industry professionals.

View all Case Studies

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Not sure how our course fits into your career?

Watch Sarah’s story to find out how the course transformed her career

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Yet another success story!

Adam Haugh has landed the role of Marketing Team Leader at Customer Alliance

Congratulations Adam Haugh!

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Yet another success story!

Stephanie Webster has landed the role of Marketing Director at Frenkel Topping

Congratulations Stephanie Webster!

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