Frequently Asked Questions (FAQs)
The name comes from Stockport County legend Kevin Francis – a big man with big dreams who hit big goals. We believe marketing professionals and organisations should think the same way: set ambitious goals and build the skills to achieve them.
We provide marketing training and development programmes for individuals and organisations. From CPD-accredited leadership courses to digital skills workshops, we help marketers and teams gain the confidence and expertise to perform at their best.
Our training supports:
Individuals looking to step up in their career (graduates, executives, aspiring marketing leaders).
Organisations wanting to upskill their marketing teams.
Learning & development professionals seeking trusted CPD-accredited marketing programmes for staff.
Our programmes include:
The Marketing Director Programme – six weeks to mastering the CMO role,
Digital marketing and GA4 training,
LinkedIn bootcamps for personal branding and lead generation,
Custom in-house workshops designed for your business needs.
Yes. Frances & Kevin courses are CPD-accredited, meaning you gain recognised credentials that contribute to your professional development and career progression.
Both. We deliver virtual programmes for flexibility, and we also run on-site training for organisations that prefer face-to-face sessions.
We don’t just teach theory. Our courses are designed and delivered by senior marketing professionals with over 20 years’ experience, blending real-world insights with structured learning. Our approach is practical, relevant, and immediately applicable.
Upskilled teams deliver stronger marketing results, improve ROI, and stay up to date with digital trends. Many companies also use our programmes as part of their learning and development strategy to retain and motivate staff.
Browse our upcoming courses, book your place online, or contact us to discuss bespoke training for your organisation.
The Marketing Leadership Programme is a seven-week leadership development course designed to help experienced marketers step up into senior strategic roles such as Marketing Director or Chief Marketing Officer. It combines strategic marketing theory with leadership skills, real-world case studies, and personalised mentorship from an experienced CMO.
This programme is ideal for senior marketing professionals, managers, and those aspiring to director or CMO-level roles. It supports individuals looking to accelerate their career, as well as organisations wanting to develop their internal marketing leaders.
Each week focuses on a core leadership or strategic marketing theme. Topics include personal leadership, networking, conflict resolution, team building, branding and communications, digital and data-driven marketing, and overall leadership success.
The programme is delivered virtually through live online sessions, allowing you to learn from anywhere. There are interactive elements such as discussions, exercises, and personalised feedback.
Yes. The Marketing Leadership Programme is CPD-certified, allowing participants to log CPD hours that contribute to recognised professional development.
The live sessions typically run for a set number of hours each week (for example, around 2 hours per session). In addition, you should allow time for reflection, exercises, and applying lessons to your role.
The business is based in Cheadle Hulme, Stockport in the United Kingdom, but its online training means participants can join from across the UK and internationally.
Participants gain ongoing support through Frances & Kevin’s network, including access to mentorship and professional connections beyond graduation.
Yes. After completing the programme you receive a CPD certificate of completion.
Frances & Kevin provide a range of marketing training including leadership programmes, digital marketing courses, GA4 training, LinkedIn bootcamps for personal branding, and bespoke in-house workshops for organisations.
Some courses are designed to meet different needs; for example, certain foundational courses support beginners and early career marketers. The Leadership Programme specifically is aimed at professionals with experience seeking to move into higher-level roles.
Yes. Organisations can enrol multiple team members and use the programmes as part of their learning and development strategy to improve results, upskill teams, and retain staff.
Frances & Kevin offer virtual programmes for flexibility, and they also provide on-site training for organisations that prefer face-to-face delivery.