Step into the next phase of your career with From Inhouse to In Demand—a practical 6-week programme designed to help experienced in-house marketers transition into high-impact freelance, interim, or fractional roles.

Created by James McCracken, FCIM and seasoned Fractional CMO, this course blends expert-led strategy, hands-on tools, and real-world guidance to help you build a career on your terms—without the guesswork.

Whether you’re navigating redundancy, seeking more autonomy, or simply ready to work with clients who value your experience, this programme gives you the clarity, structure, and support to make the leap with confidence.

What you’ll learn:

• How to define your niche, value and services

• Where to find and win your first freelance or interim clients

• How to package, price and pitch your work

• Strategies for building your personal brand and presence

• The systems and habits to grow a sustainable freelance business

Includes:

• 6 weeks of expert guidance and live coaching

• Weekly training modules and templates

• Real-life case studies and client strategies

• Group mentoring and community support

Join a growing movement of marketers ditching the 9–5 and building careers that fit their lifestyle, values, and ambitions.