Method of Delivery/Tutor
Led by an experienced CMO and Chair of the CIM in the North West

Course Overview
This intensive two-week masterclass is designed to equip participants with the essential skills needed to excel in the digital marketing landscape. Covering core areas such as SEO, lead generation, social media marketing, and marketing automation, this programme provides hands-on learning through real-world case studies and practical exercises.

Participants will gain a deep understanding of digital marketing strategies, tools, and techniques that drive online success, ensuring they can implement effective campaigns and enhance their professional development.

Target Audience
This masterclass is ideal for:

• Marketing professionals seeking to upskill and advance their careers
• Business owners looking to improve their digital marketing efforts
• Career changers aspiring to enter the digital marketing field
• Anyone eager to learn the latest trends and techniques in digital marketing

Course Structure

Week 1: Digital Marketing Foundations & Strategy

1. Search Engine Optimisation (SEO) Mastery

   • Understanding search engine algorithms and ranking factors
   • Keyword research and implementation
   • On-page and technical SEO strategies
   • Link-building techniques to improve domain authority

2. Lead Generation & Conversion Optimisation

   • Creating effective lead magnets and landing pages
   • Lead nurturing techniques and email marketing strategies
   • Optimising conversion rates through A/B testing

3. Social Media Marketing Excellence

   • Developing a content strategy for various social platforms
   • Best practices for audience engagement and brand building
   • Leveraging paid and organic social media strategies

Week 2: Advanced Digital Marketing & Automation

4. Marketing Automation Essentials

   • Using automation tools to streamline marketing processes
   • Personalisation techniques for customer engagement
   • Email marketing automation and campaign management

5. Campaign Management & Analytics

   • Understanding key performance indicators (KPIs)
   • Using data-driven insights to optimise marketing campaigns
   • Budgeting and resource allocation for digital marketing

6. Live Demonstrations & Practical Exercises

   • Hands-on application of SEO and social media strategies
   • Interactive exercises to build marketing automation workflows
   • Real-world case studies and campaign reviews

Learning Outcomes
By the end of the masterclass, participants will be able to:

• Implement SEO best practices to improve website visibility
• Develop lead generation strategies that drive conversions
• Create engaging social media content and manage an online presence
• Utilise marketing automation tools to enhance efficiency
• Analyse marketing performance and optimise campaigns for success

Why Choose This Masterclass?

• Expert-Led Training: Learn from an experienced CMO and CIM Chair
• Hands-On Learning: Practical exercises and real-world case studies
• Career Support: Guidance on career progression and securing new roles
• Affordable Investment: High-value training for only £199