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Learner Recruitment & Employer Engagement

Attracting the right learners and engaging with employers is critical for the success of any training programme. With over 20 years as a Chartered Marketer (FCIM) and former Chief Marketing Officer, I offer a unique blend of strategic marketing expertise and deep sector knowledge in adult education and apprenticeships.

I help training providers, colleges, and professional bodies build sustainable pipelines of both learners and employers. My approach focuses on creating effective recruitment strategies that deliver real results.

How I Can Help You

I work with organisations to solve their biggest recruitment challenges. My services are designed to get you:

  • More Qualified Learners: I create bespoke marketing strategies to fill your bootcamps and adult learning programmes with motivated participants who are ready to learn and succeed.

  • Stronger Employer Partnerships: I’ll help you develop employer engagement strategies to connect with businesses actively looking to hire apprentices. This creates valuable opportunities for your learners and strengthens your position in the market.

  • End-to-End Recruitment Journeys: From initial awareness campaigns to smooth enrolment processes, I can help you optimise the entire learner journey to attract, engage, and convert high-quality candidates.

  • Sustainable, Scalable Growth: I’ll show you how to build repeatable, effective approaches so you can consistently recruit learners and employers without a constant struggle.

Who I Work With

  • Colleges and training providers
  • Bootcamp and adult learning organisers
  • Employers and professional bodies running apprenticeship schemes

Why My Expertise Matters

  • Proven Strategic Expertise: As a Fellow of the Chartered Institute of Marketing (FCIM), I bring a structured, results-driven approach to every project.
  • Real-World Experience: My background as a CMO means I understand how to generate demand and build powerful pipelines that drive business growth.
  • Industry Network & Insight: I leverage my extensive network and deep understanding of the education and apprenticeship sectors to connect the right people and create opportunities.

Ready to boost your learner numbers and employer partnerships?

james@francesandkevin.co.uk

Connect with us.
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Yet another success story!

Adam Haugh has landed the role of Marketing Team Leader at Customer Alliance

Congratulations Adam Haugh!

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Yet another success story!

Stephanie Webster has landed the role of Marketing Director at Frenkel Topping

Congratulations Stephanie Webster!

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