About Me
As a mentor at Frances and Kevin, I specialise in paid search advertising, equipping professionals with the skills to run high-performing campaigns. My extensive industry experience and a deep understanding of paid search strategies make me the ideal mentor to guide professionals in mastering paid media advertising and achieving tangible business results. My approach is hands-on and practical, drawing from real-world experience to provide actionable insights. I focus on demystifying online advertising and ensuring marketers, business owners, and digital specialists can confidently manage and optimise their paid search strategies.
I am also the Founder of Mathison Digital, a consultancy dedicated to helping businesses navigate the complexities of online advertising. With nearly a decade of experience in paid media, I have worked with some of the UK’s most recognised brands, including Interactive Investor and Bensons for Beds. My expertise lies in creating data-driven strategies that drive performance, maximise return on investment, and deliver long-term growth.
Before launching Mathison Digital, I held senior roles in paid media and performance marketing, including Head of Performance at Ultimate Performance. These roles allowed me to lead large-scale campaigns, optimise advertising budgets, and develop strategies that consistently deliver measurable results.
