Developed by a Chief Marketing Officer & experienced Web Analysists with years of industry experience

This specialised training course is expertly led by James, a certified educator and supported by Michael. Michael is a seasoned digital marketing Director with over 15 years of experience in digital marketing and analytics. The curriculum is meticulously tailored to ensure you harness and deploy the full capabilities of the GA4 analytics suite and can build automated looker reports. Allowing you to understand and interpret complex data into strategic insights.
Michael’s robust background in management accounts and his extensive experience as a digital marketing director provide him with a unique perspective on applying practical insights and strategies for enhancing digital marketing efforts. His expertise is broad, spanning SEO, analytics, paid media and the technical aspects of third-party tracking and tagging.

With a deep understanding of both in-house and agency dynamics, Michael is adept at maximising team performance and engaging stakeholders to propel commercial success. Under their guidance, you will learn to master the integrated use of GA4, GTM, and Looker Studio. Setting a solid foundation for your advancement in your digital marketing career.

2 Week Training Course Covering GA4, GTM & Looker Studio

Session 1

Introduction to GA4

• Google Analytics Basics – Introduction
• How Analytics Has Evolved from Traditional Universal Analytics
• Full Interface Walkthrough
• Events and Setup
• Attribution Modelling
• Reporting
  • Acquisition
  • Engagement
  • Monetisation
  • Retention
• Setup & Data Streams
• Data Streams – Internal Traffic, Cross-Domain & Other Settings
• Cookie Consent Implementation
• Implementing Custom Events & Parameters
• Data Import and Account Linking
• Key Events Setup 

Session 2

Analytics Frameworks & Customisation

• Google Analytics Recap
• GTM Implementation to setup your first GA4 account
• Downloading & Converting the Data
• Build Your Own Reporting Templates with Google Sheet Examples
• Exploration Report Building – Free Form, Cohort, Funnel Exploration, Path Exploration, Segment Overlap and User Lifetime
• How to Pull Together an Impactful Summary
• Customising your GA4 – Editing existing reports and utilising the reporting library interface
• Interrogating the Data – Working Session